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PurposeThe paper aims to consider the underlying premises of Peter Drucker's managerial writing and focuses on three main aspects: humans and relations, an evolutionary perspective and a pragmatic perspective. These ontological views are taken to a new level and applied to explore the world of networked firms.Design/methodology/approachThe paper is a conceptual contribution based on a literature study by the author.FindingsAn examination of Drucker's ontology shows how his world perspective led him to an understanding of managers and organisations. The three elements of his ontology discussed are applied to research in business networks.Research limitations/implicationsThe paper argues for research on human perspectives of business relationships and networks, particularly of issues such as time, timing, partner integration, relational and network embeddedness, network sensing, network horizons, and network identity.Practical implicationsDrucker's ontological view enabled him to make pronouncements that cut through to the truth of reality in our organisationally shaped world. Understanding Drucker's ontology provides managers with ways to deepen their understanding of an individual's role at every level within an organisation.Originality/valueThe linking of Drucker's ontology to research on new ways to organise and manage networked firms opens areas of future research.

A new theoretical framework is developed to scrutinize the strategic advantage for branding. The theoretical framework applies both at the firm level, for the marketing of individual brands and corporate brands, and also to branding where a marketing agent plays a facilitating role within a community or industry. The framework presents branding as a dynamic capability held by a marketing agent within a market network. Two interrelated processes are involved: (i) managing brand identity and (ii) facilitating integration with the social processes that co-create brand meanings for buyers, sellers, and other actors. The social complexity of this dynamic capability makes the brand difficult to imitate and so provides a strong strategic advantage for the marketing organization. An agenda for future research is developed and the article concludes with theoretical and managerial implications.

Despite their crucial contributions to the prosperity of national economies worldwide, there is limited knowledge on the international operations of professional service firms (PSFs). The purpose of this paper is to investigate the antecedents of export success of PSFs, taking into account both firm characteristics and market characteristics. Research findings indicated that management attitude, resource commitment, and international experience and reputation significantly enhanced their export performance. However, the firms appeared to disagree on the role of firm size in fostering their success. Additionally, the performance of professional service exporters was also determined by competition intensity and actions by the host governments. Finally, export promotion efforts, in the form of export assistance by home government and support from industry-based associations, also played a significant role.

Despite their crucial contributions to the prosperity of national economies worldwide, there is limited knowledge on the international operations of professional service firms (PSFs). The purpose of this paper is to investigate the antecedents of export success of PSFs, taking into account both firm characteristics and market characteristics. Research findings indicated that management attitude, resource commitment, and international experience and reputation significantly enhanced their export performance. However, the firms appeared to disagree on the role of firm size in fostering their success. Additionally, the performance of professional service exporters was also determined by competition intensity and actions by the host governments. Finally, export promotion efforts, in the form of export assistance by home government and support from industry-based associations, also played a significant role.

Intro -- GLOBALISATION, GOVERNANCE AND ETHICS: NEW MANAGERIAL AND ECONOMIC INSIGHTS -- GLOBALISATION, GOVERNANCE AND ETHICS: NEW MANAGERIAL AND ECONOMIC INSIGHTS -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- CONTENTS -- PREFACE -- Chapter 1: GLOBALISATION, GOVERNANCE AND ETHICS: THE MAIN ISSUES -- 1. INTRODUCTION -- 2. AN OVERVIEW OF PART I: SUSTAINABILITY -- 3. AN OVERVIEW OF PART II: POWER AND COUNTERVAILING POWER -- 4. AN OVERVIEW OF PART III: PARTNERSHIPS -- 5. AN OVERVIEW OF PART IV: GLOCAL GOVERNANCE -- 6. AN OVERVIEW OF PART V:MODELLING -- 7. AN OVERVIEW OF PART VI: ETHICAL AND SOCIAL ISSUES -- CONCLUSION -- REFERENCES -- PART I: SUSTAINABILITY -- Chapter 2: REFLECTIONS ON THE FUTURE OF CORPORATE SUSTAINABILITY IN A GLOBALISING WORLD -- ABSTRACT -- 1. INTRODUCTION -- 2. INTERNATIONAL EVENTS -- 3. GUIDELINES AND STANDARDS APPLIED TO SUSTAINABILITY -- 4. REFLECTIONS ON THE THEME -- CONCLUSION -- REFERENCES -- Chapter 3: ENVIRONMENTAL GOVERNANCE,GLOBALISATION AND ECONOMIC PERFORMANCE -- ABSTRACT -- 1. INTRODUCTION -- 2. CONSEQUENCES OF THE GLOBAL ECONOMIC SYSTEM ANDINCREASED GLOBALISATION FOR THE STATE OF THE ENVIRONMENT -- 2.1. The Tendency of Modern Economic Systems to Reduce the Felt MoralResponsibility of Individuals for Environmental Damage Caused by theirEconomic Activity -- 2.2. Can Economic Globalisation by Stimulating Economic Growth ActuallyLead to Environmental Improvement in the Absence of Greater GovernmentRegulation of Economic Activity? -- 3. IMPORTANT GLOBAL AND TRANSBOUNDARY ENVIRONMENTALPROBLEMS IDENTIFIED -- 4. FAILURES IN THE GOVERNANCE OF GLOBALAND INTERNATIONAL ENVIRONMENTAL PROBLEMS -- 4.1. Inadequacies of Environmental Governance by Market Systems -- 4.2. Political Inadequacies in the Governance of Global EnvironmentalProblems -- CONCLUSION -- ACKNOWLEDGMENTS -- REFERENCES.