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In: Political geography: an interdisciplinary journal for all students of political studies with an interest in the geographical and spatial aspects, Band 102, S. 102817
ISSN: 0962-6298
In: Cultural studies, Band 35, Heft 2-3, S. 534-556
ISSN: 1466-4348
In: European Journal of Economics, Finance and Administrative Sciences, Vol. 51, pp. 71-80, 2012
SSRN
In: International journal of academic research in business and social sciences: IJ-ARBSS, Band 7, Heft 6
ISSN: 2222-6990
In: Journal of public administration and governance, Band 4, Heft 3, S. 402
ISSN: 2161-7104
The main purpose of this research was to investigate the effect of sales promotion and natural environment that is casual factor in consumer buying behavior. The survey found that there was an insignificant relationship between coupons and buying behavior. On the other hand the buy-one-get-one free, Physical surrounding has a significant relationship with the purchasing behavior.. The consequences of this research will help marketers to recognize the most excellent kind of promotional tools that significantly influence the purchasing behavior of consumers. Traders can develop their business plan more effectively through the results of this study and plans help entrepreneurs and traders to gain a competitive benefit over their competitors and enable businesses to gain maximum profit.
In: Wulfenia Journal, ISI indexed, Impact Factor 0.267, Volume 21(8), pp. 151-169
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