Suchergebnisse

AbstractThis study, which is anchored to Resource‐Based View (RBV) theory, explores the relationship between artificial intelligence (AI), process optimization, organizational flexibility, and sustainability performance in organizational settings. Leveraging the RBV framework's focus on internal resources as sources of competitive advantage, this research seeks to clarify how AI adoption, process optimization, and organizational flexibility foster sustainable growth. SPSS PROCESS Macro was used to analyze the data from 288 organizations. The findings derived from the empirical data, this study verify the positive relationships between AI and process optimization as well as AI and sustainability performance, revealing the strategic nature of AI as a resource to improve operational effectiveness and environmental responsibility. Further, our results indicate the mediating role of process optimization and the moderating effect of organizational flexibility in determining the link between AI and sustainability outcomes. Moreover, results confirmed the indirect effects of AI on sustainability performance via process optimization under the boundary conditions of the organizational flexibility. These findings add to the developing literature of sustainable operational practices and provide practical suggestions that might be useful for the practitioners aiming at using AI driven by organizational capabilities to deliver sustainability performance.

PurposeThis study aims to examine the impact of AI service robots on restaurant customers' engagement and acceptance and the moderating role of robot anthropomorphism on the relationship between AI robot service quality and customer engagement.Design/methodology/approachUsing a three-wave time-lagged design, 416 customers of service robots-enabled restaurants participated in the study. Mplus was used to examine the hypotheses.FindingsThe results confirmed that customers' perception regarding automation, personalization, efficiency and precision of robot service quality determine customer engagement, which further influences customer acceptance of AI service robots. Additionally, robot anthropomorphism moderates the relationships between AI robot service quality in terms of automation, personalization, efficiency and precision and customer engagement. This study confirms that AI service robots-customer engagement contributes to better acceptance of AI service robots.Practical implicationsThe proposed framework can be used as a diagnostic tool to enhance customer acceptance of AI service robots in restaurant settings. This research provides guidelines to restaurant owners to employ AI service robots in front-line services that provide better quality, ultimately enhancing customer engagement and acceptance.Originality/valueThis study fills the gap in the literature by investigating the influence of AI robot service quality on customer engagement and customer acceptance with the moderating effect of robot anthropomorphism in an emerging market context.

Mathematics is considered as an important subject which is taught up to the secondary level as a compulsory subject. Students' achievements are influenced by the attitude they have for Mathematics subject and the attitude towards Mathematics is affected by teachers and the teaching methods adopted by the teachers. The aim of the study was to find out the effectiveness of the inquiry-based method for Mathematics instruction at the secondary level. The research sample was 30 students studying at secondary level in district Attock. Pretest posttest control group design was used for this research study. Experimental and control group were formed equally on the basis of pretest achievements. Both groups were taught for two weeks. The experimental group was treated with an inquiry-based method using the 5-E model while the control group was treated by the traditional method. After treatment posttest was held and results were compared. Results revealed that the inquiry-based method was better than the traditional method.

Purpose
This paper aims to investigate the impact of situational factors and internal psychological states on employees' decisions to perform voluntary pro-environmental behavior. This study used a model combining the theory of planned behavior, norm activation model and comprehensive action determination model. This stud also explored the moderating role of habit (HAB) on the relationship between intention and actual voluntary pro-environmental behavior.


Design/methodology/approach
Data were collected through three waves of time-lagged survey questionnaires from 519 employees of public organizations in Abu Dhabi, United Arab Emirates.


Findings
Employees' perceptions of corporate social responsibility (CSR) had a significant impact on intention to perform voluntary pro-environmental behavior, as did all other variables except perceived behavioral control. HABs related to pro-environmental behavior enhanced the relationship between intention and actual behavior.


Practical implications
The main factors influencing employees' voluntary pro-environmental behavioral intentions were perceived CSR, personal moral norms, organizational citizenship behaviors toward the environment and attitude. Public organization planners, managers and practitioners can use these findings to improve their organization's environmental performance, leveraging nonmandated actions.


Social implications
Employees can achieve a better work–life balance in organizations with flexible CSR policies and which sponsor social activities to improve public well-being and individuals' life quality. Positive sense-making of corporate social activity helps employees develop social interactions with stakeholders, increasing their involvement in society and decreasing work stress.


Originality/value
This study sheds light on the factors influencing employees' voluntary pro-environmental behavior. To the best of the authors' knowledge, this is the first study of its kind to combine these three models to explain the variables affecting intent to perform voluntary pro-environmental behavior in the workplace.

AbstractThis study examines the factors that drive behavioral willingness to reduce plastic consumption and socially responsible consumption behavior through the Stimulus–Organism–Behavior–Consequence (S‐O‐B‐C) framework. The study involved 440 retail consumers from the United Arab Emirates, utilizing a four‐wave time‐lagged design. To investigate the hypotheses, the research employed structural equation modeling. The study results suggest that environmental consciousness and values are positively related to environmental knowledge and environmental self‐identity. Furthermore, environmental knowledge and environmental self‐identity are positively linked with the willingness to reduce plastic consumption, while socially responsible consumption behavior is positively associated with the willingness to reduce plastic consumption. Additionally, policy support positively moderated the connotation of environmental knowledge with behavioral willingness to reduce plastic consumption and socially responsible consumption behavior. The proposed S‐O‐B‐C framework enriches the literature on plastic consumption to understand retail consumers' perspectives in an emerging country context. The findings provide insights that will help practitioners and academics understand consumers' plastic consumption intention and formulate strategies that will increase the involvement of consumers in plastic conservation activities.

Agriculture supports a large proportion of rural people working either as farmers, casual laborers, traders or hire service suppliers. The agricultural services such as land preparation, drill sowing, transportation, harvesting, threshing and credit provision play a vibrant role in farm production. This study attempts to investigate the role of Agricultural Services Providers (ASPs) for increasing the productivity of crops in district Sargodha. The previous literature highly lacks the quantitative assessment of role of ASPs in the growth of agriculture. We used field survey data and the secondary data obtained from government sources. Generalized power production function was used to quantify the impact of agricultural services provided by ASPs to the farmers. Research findings revealed that ASPs have significant impact on wheat productivity. They can significantly improve the agricultural production by providing the quality farm services on judicious prices. Government must focus on strengthening the system of agricultural services provision for the growth and sustainability of agriculture sector. The farmers-ASPs cooperation should be encouraged among the community.

PurposeThe purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and credit card use.Design/methodology/approachAn online and personal survey from 1,161 online shoppers belonging to three big cities of China – Beijing, Shanghai, and Nanjing – was conducted. A random sampling technique was utilized for data collection. Data were analyzed using validity and reliability tests, confirmatory factor analysis, and structural equation modeling.FindingsThree major findings discovered are: first, the website quality positively affects the OIBB; second, the sales promotion significantly influences OIBB and acts as a strong moderator on the relationship between website quality and online impulse buying; and third, the online impulse purchases are positively influenced by use of credit card, and the use of credit card enhances the relationship between website quality and online impulse buying.Research limitations/implicationsFirst, the website quality positively affects the OIBB; second, the sales promotion significantly influences OIBB and acts as a strong moderator in the relationship between website quality and online impulse buying; and third, online impulse purchases are positively influenced by credit card use. Moreover, credit card use enhances the relationship between website quality and online impulse buying.Originality/valueThis research is the first to investigate the relationship between website quality and OIBB in China, with sales promotion and credit card use as moderators.