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Some Economic Aspects of the Sino-Japanese Conflict
In: The annals of the American Academy of Political and Social Science, Band 199, Heft 1, S. 233-242
ISSN: 1552-3349
Japan's war on Chinese higher education
In: Foreign affairs, Band 16, S. 351-354
ISSN: 0015-7120
Japan's War on Chinese Higher Education
In: Foreign affairs: an American quarterly review, Band 16, Heft 2, S. 351
ISSN: 2327-7793
Japan's War on Chinese Higher Education
In: Foreign affairs, Band 16, Heft 1, S. 351
ISSN: 0015-7120
A STUDY OF CHINESE BOYCOTTS: WITH SPECIAL REFERENCE TO THEIR ECONOMIC EFFECTIVENESS (Book Review)
In: Pacific affairs, Band 7, Heft 1, S. 93
ISSN: 0030-851X
American Contributions to the New International Order
In: The annals of the American Academy of Political and Social Science, Band 168, Heft 1, S. 132-138
ISSN: 1552-3349
The American Returned Students of China
In: Pacific affairs: an international review of Asia and the Pacific, Band 4, Heft 1, S. 1
ISSN: 1715-3379
The American returned students of China
In: Pacific affairs, Band 4, S. 1-16
ISSN: 0030-851X
The American Returned Students of China
In: Pacific affairs, Band 4, Heft 1, S. 1
ISSN: 0030-851X
Does Causal Marketing Matter in the Drugstore Business?
In: IRA-international journal of management & social sciences, Band 9, Heft 3, S. 141
ISSN: 2455-2267
Drugstore business encountered fierce competition with multiple retailers. Other than professional knowledge and legal protections, drugstores needed to win consumer's trust by creating a favorable image. Based on the theory of planned behavior (TPB), the current research brought the concept of cause-related marketing into the model, and hypothesized that the consumer's perceived cause moderates the relationship within TPB variables. 262 consumers of drugstores were gathered for testing. Test results confirm the applicability of TPB, of which subjective norm is the strongest predictor, followed by perceived behavior control and attitude. Moderating effects of perceived cause existed in the relationship. Several suggestions to industry and the academic were provided.
The Sino-Japanese conflict
In: The annals of the American Academy of Political and Social Science, S. 231-253
ISSN: 0002-7162
Addresses before the Academy of world economics, Washington, D.C., June 15, 1938.
Ssu-Shih Tzu Shu (Autobiography at Forty)
In: Pacific affairs: an international review of Asia and the Pacific, Band 7, Heft 1, S. 90
ISSN: 1715-3379
Japan Speaks on the Sino-Japanese Crisis
In: Pacific affairs: an international review of Asia and the Pacific, Band 5, Heft 8, S. 737
ISSN: 1715-3379