Quantifying Partisan Selective Exposure Through Network Text Analysis of Elite Political Blog Networks During the U.S. 2012 Presidential Election
In: Journal of information technology & politics: JITP, Band 12, Heft 1, S. 37-53
ISSN: 1933-169X
Utilizing network-based content analysis methodologies, this study examined 316,594 hyperlinks and 60,378 headlines culled from 20 elite, partisan political blogs through 10 months of the U.S. 2012 presidential year for evidence of partisan selective exposure in blog production practices. Hyperlinks reveal dense intra-interconnectivity among progressive blogs as opposed to conservative blogs. Elite, traditional media sources operated as bridges between spheres that otherwise tended to partisan selective exposure in their partisan source linking practices toward congenial media. Headline network text analysis revealed divergent issue and people agendas promoted between both partisan blog networks, providing very strong evidence for the operation of partisan selective exposure in the emergent content practices of these elite producer publics across the 2012 U.S. presidential year. Adapted from the source document.