Not Born Yesterday: The Science of Who We Trust and What We Believe
Cover -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. The Case for Gullibility -- 2. Vigilance in Communication -- 3. Evolving Open-Mindedness -- 4. What to Believe? -- 5. Who Knows Best? -- 6. Who to Trust? -- 7. What to Feel? -- 8. Demagogues, Prophets, and Preachers -- 9. Propagandists, Campaigners, and Advertisers -- 10. Titillating Rumors -- 11. From Circular Reporting to Supernatural Beliefs -- 12. Witches' Confessions and Other Useful Absurdities -- 13. Futile Fake News -- 14. Shallow Gurus -- 15. Angry Pundits and Skillful Con Men -- 16. The Case against Gullibility -- Notes -- References -- Index.