Broadcast Viewing and Listening by Children
In: The public opinion quarterly: POQ, Band 25, Heft 2, S. 263
ISSN: 1537-5331
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In: The public opinion quarterly: POQ, Band 25, Heft 2, S. 263
ISSN: 1537-5331
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 25, Heft 2, S. 263-276
ISSN: 0033-362X
A summary of previous studies re the amount & time of children's viewing of TV & listening to radio. Little consensus of opinion was found in these various studies & a new study was undertaken to determine the amount of time spent viewing & listening by children aged 18 or under, the relation of age, sex, SES, & period of set ownership, what hours children view TV & how this affects their normal bedtime, & how the amount of viewing is with amount of listening for children in TV-radio homes. The sample pop consisted of all households within Lansing, Mich (N=100,000). Results pointed out the powerful appeal of television as a medium. However, other appeals, interests, & obligations of the children were strong enough so that there were never more than 15% of the children in any age group viewing TV at a given time. Ages 4-12 form an audience exclusively for TV. After age 12 a portion of the time is devoted to radio listening. But it is only after children become adults that they form an overlapping audience, in which heavy viewers listen more & light viewers listen less. I. Taviss.
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 25, S. 263-276
ISSN: 0033-362X
In: Journal of broadcasting: publ. quarterly, Band 3, Heft 3, S. 252-261
ISSN: 2331-415X