American Culture Studies: A Discipline in Search of Itself
In: The journal of popular culture: the official publication of the Popular Culture Association, Band IX, Heft 2, S. 461-470
ISSN: 1540-5931
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In: The journal of popular culture: the official publication of the Popular Culture Association, Band IX, Heft 2, S. 461-470
ISSN: 1540-5931
In: Journalism quarterly, Band 43, Heft 3, S. 429-433
Michigan State data accord with the belief congruence theory of Rokeach, implying that Closed-Minded subjects find a stronger anchorage in prior attitudes toward source and thus change more.
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 33, Heft 4, S. 563-576
ISSN: 0033-362X
The work of Carl I. Hovland, Irving L. Janis & H. H. Kelly, COMMUNICATION AND PERSUASION, New Haven, Conn: Yale U Press, 1953, is built upon in a study on source credibility. 2 factor analyses were conducted: (a) a preliminary study with a sample of students & students' wives from Michigan State U (N= 91); (b) with a sample drawn from the adult pop of Lansing, Mich, which tested the hyp's derived from the preliminary study (N=117). R's were asked to evaluate each of 18 message sources on each of 83 scales. Product-moment Y's were computed on the overall matrix of sources & scales. The r matrix was submitted to a principal-axis factor analysis with Varimax rotation. 3 main dimensions were isolated as meaningful among the criteria actually used by receivers in evaluating message sources: safety, qualification, & dynamism. This 3-factor definition is not incompatible with Hovland, Janis, & Kelley's conceptualization of credibility as 'expertise' & 'trustworthiness.' It clarifies what is meant by those terms & adds the dimension of dynamism. It provides an operational base for defining source 'image.' It is argued that source 'image' should be defined in terms of the perceptions of the receiver & not in terms of objective characteristics of the source. Res'ers should also test the stability & generalizability of the construct across sources, contexts, R's, & cultures. 3 Tables. Modified HA.
In: The public opinion quarterly: POQ, Band 33, Heft 4, S. 563
ISSN: 1537-5331