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International audience ; The consumer magazine is an increasingly common practice in the retailing sector. What are its objectives ? How does the magazines take part in the communication strategy of retailers ? What are the key-factors of success regarding the communication process and its realization ? The article intends to answer these questions and formulates some recommendations for retailers. ; Le magazine de consommateurs est de plus en plus utilisé comme un outil de communication, dans le secteur de la distribution. Quels sont ses objectifs et comment s'inscrit-il dans la politique de communication des enseignes ? Quels sont ses facteurs clés de succès ? Cet article se propose de répondre à ces questions en présentant le magazine de consommateurs comme un outil du marketing relationnel.

International audience The consumer magazine is an increasingly common practice in the retailing sector. What are its objectives ? How does the magazines take part in the communication strategy of retailers ? What are the key-factors of success regarding the communication process and its realization ? The article intends to answer these questions and formulates some recommendations for retailers. ; Le magazine de consommateurs est de plus en plus utilisé comme un outil de communication, dans le secteur de la distribution. Quels sont ses objectifs et comment s'inscrit-il dans la politique de communication des enseignes ? Quels sont ses facteurs clés de succès ? Cet article se propose de répondre à ces questions en présentant le magazine de consommateurs comme un outil du marketing relationnel.

International audience ; The consumer magazine is an increasingly common practice in the retailing sector. What are its objectives ? How does the magazines take part in the communication strategy of retailers ? What are the key-factors of success regarding the communication process and its realization ? The article intends to answer these questions and formulates some recommendations for retailers. ; Le magazine de consommateurs est de plus en plus utilisé comme un outil de communication, dans le secteur de la distribution. Quels sont ses objectifs et comment s'inscrit-il dans la politique de communication des enseignes ? Quels sont ses facteurs clés de succès ? Cet article se propose de répondre à ces questions en présentant le magazine de consommateurs comme un outil du marketing relationnel.

International audience ; The World Health Organization recommends reducing sugar intake in order to improve one's health. In this spirit, the aim of this research is to test the impact that dining as a family has on the consumption of sweet food and to compare the results with the impact of dining alone or with friends, at home or away. Based on a mixed-method design combining an experiment with a descriptive survey, the results show that family dining at home fosters healthier eating behavior by restricting sweet food consumption, while dining alone or with friends at home leads more consumption of sweet foods. However, this protective effect of family dining does not hold outside the home. This study helps explain the contradictions in the literature regarding how the presence of others influences food intake. It provides guidance to policy and business stakeholders on ways to reduce sugar consumption and to improve consumers' eating behaviors.