Suchergebnisse

The focus of this study is the relation of media with the audiences in Albania and Kosova. The study further aims to analyze the relations of television media, as a means of mass-communication with the public, observing above all their tendency to transform television into a control tool, namely to influence the path of creating independent judgments. The talk show type programs present in Tirana media will be treated as shows simulanously serving to initiate the public defense of powerful people. This claim shall be followed by the attempt to answer the questions: is the tendency to win the "public battle" one of imposing "the indisputable truth" to the audiences? What is the media impact on them and what transformation do media undergo as a result of the mediatization of society? What is the relation between them and what is their mutual refusal or impact? Does the Albanian spectacle present the current situation in Albanian society or is it an unrealistic portrayal of made-up images? Beyond this, other TV media from the Albanian environment will be treated, together with their impact in shaping the public opinion. Televisions in Kosova will be treated as being in apathy with regards to spectacular talk-shows, and dominated by political tendencies which predominate the cultural discourse. TV opinionism comprises another characteristic of the "Albanian spectacle" which will be in the focus of this study. Does this opinionism constitute a media mechanism to spectacularize the public, or does it comprise, together with the media itself, an instrument in the hand of "power" to control and construct the society? Special phenomena characteristic for the Albanian media in Albania (and its impact on the society), will be contrasted and compared to special phenomena of the media in Kosova (together with their impact). The relation of television with the public opinion in Albania and the tendency to "spectacularize" the society through presenting public judgments will be in the core of the research; while in Kosova the tendency to develop controlled media through information control shall be looked into closely.

The focus of this study is the relation of media with the audiences in Albania and Kosova. The study further aims to analyze the relations of television media, as a means of mass-communication with the public, observing above all their tendency to transform television into a control tool, namely to influence the path of creating independent judgments. The talk show type programs present in Tirana media will be treated as shows simulanously serving to initiate the public defense of powerful people. This claim shall be followed by the attempt to answer the questions: is the tendency to win the "public battle" one of imposing "the indisputable truth" to the audiences? What is the media impact on them and what transformation do media undergo as a result of the mediatization of society? What is the relation between them and what is their mutual refusal or impact? Does the Albanian spectacle present the current situation in Albanian society or is it an unrealistic portrayal of made-up images? Beyond this, other TV media from the Albanian environment will be treated, together with their impact in shaping the public opinion. Televisions in Kosova will be treated as being in apathy with regards to spectacular talk-shows, and dominated by political tendencies which predominate the cultural discourse. TV opinionism comprises another characteristic of the "Albanian spectacle" which will be in the focus of this study. Does this opinionism constitute a media mechanism to spectacularize the public, or does it comprise, together with the media itself, an instrument in the hand of "power" to control and construct the society? Special phenomena characteristic for the Albanian media in Albania (and its impact on the society), will be contrasted and compared to special phenomena of the media in Kosova (together with their impact). The relation of television with the public opinion in Albania and the tendency to "spectacularize" the society through presenting public judgments will be in the core of the research; while in Kosova the tendency to develop controlled media through information control shall be looked into closely.

The topic of this article presents communication challenges and the role of the media in constructing an image of migrants and refugees as "the others" in our societies today. The article analyses the migrant situation in South-Eastern Europe, specifically in migration crisis in Bosnia and Herzegovina that has been going on since 2018. The aim is to present the basic aspects of this issue and offer answers to key questions - who are migrants and refugees, what's their own identity, from which countries do they come, how do they cross the border, where do they go, what is the state's attitude towards them, what forms and channels of communication the state and other stakeholders use toward them, who cares for them, what do they preserve from their national, cultural and/or language identities and how do they construct self-identity and confront with the "hosting identities", who donates funds for migration management and how they are managed? Also, a special focus of the research will be on the human rights of migrants and refugees in Bosnia and Herzegovina, which is the subject of various discussions - both within the country itself and among various humanitarian, governmental and non-governmental international organizations in the EU and beyond.

Giving and receiving information about employee performance is something that happens every day within an organization. This process of assessment has a clear goal: to clarify the level of performance the employees have to achieve and the steps they have to undertake to achieve the performance standards. In a normal business environment and a positive organizational culture, they both share their views and perceptions without any barriers and try to do that positively, not threatening, irritating, or judging each on their views. Our article analyses the use of the sandwich feedback technique in public administration as one of the sectors where organizational culture and climate differ from those of the business environment and where the spread of messages is more complicated. Connected to this, we analysed if this technique is the most appropriate technique for communicators who want to transform the business environment and culture.

The technology era has caused many changes in the reading habits of students, starting in 2011. However, the universities were not prepared for the enormous challenges they faced with the Pandemic, in late 2019 and early 2020. The pandemic has accelerated the habits of students toward digital resources and the use of more and more electronic materials. Facing this phenomenon, accelerated by the effects of Covid-19, the universities have to face the necessity of the adaptation of teaching methods which meant the use of digital materials. The article analyses the change in reading habits and the teaching methods in the Albanian and Kosovan context, showing how the universities in the Republic of Albania and Kosovo have been affected by these changes, embracing approaches to information technology. For this purpose, we have analyzed the changes in reading habits in different public and private universities in Albania and Kosovo. A tested questionnaire has been spread to 672 students in both countries, in different programs and different years of studies. The article shows that under the influence of globalization processes and the development of information technology, reading habits are changing at a frenetic speed, weakening hard copy reading and increasing electronic and that under the Pandemic Covid-19 universities changed the ways of offering teaching methods, accelerating the change of the reading habits of students and weakening the use of printed books as a tool for learning, as well as decreasing the time of reading for pleasure. A more dynamic world caused more focused universities and more rapid changes in the reading habits of the students.

The focus of this research is education during the coronavirus pandemic in Southeastern European countries (Kosovo, Bosnia and Herzegovina and North Macedonia). It encompasses elementary education, high schools and higher education. The aim of the research is multiple. With it, we want to present methods of distance learning during the pandemics in the above mentioned countries, challenges and advantages that have emerged, as well as potential solutions for removing faults. This is primarily qualitative research relying on several methods. We conducted interviews to understand the experiences of different stakeholders participating in the education process. This research also relies on quantitative data, i.e. researches doing by The University of Prishtina, Pedagogical Institute of Kosovo, as well as results of opinion polls and research conducted by Student Parliament and Senate of the University of Sarajevo. Their research was conducted throughout the academic year 2020/2021. Also, we compiled different texts from media, as well as statements from different stakeholders. Our method is primarily inductive – because in some cases general ideas and conclusions about distance learning in Kosovo and Bosnia and Herzegovina are based on different individual examples. Information in this research in relation to the section on North Macedonia is mainly based on three sources: Data from the website of Ministry for Education and Science of the Republic of North Macedonia; Morphosis Foundation Survey from September 2020 entitled Status and Challenges for Managing Online Teaching in Primary School; and Findings from the research with directors, teachers, and parents: Experience and Attitudes about Distance Learning, a document prepared by Reactor. Our key conclusion is that Kosovo, Bosnia and Herzegovina and North Macedonia were not an exception regarding to the problems that arose during the pandemic in terms of education, such as online teaching, adapting students to new learning conditions, training of teachers for teaching in extraordinary and new circumstances, assessment criteria, etc. However, the situation has also brought opportunities to re-think existing education models and to find new solutions at schools and universities.