Suchergebnisse

Reported are results of surveys conducted 1989-1991 in 28 countries that measured public opinion about the UN. The countries surveyed are compared on the basis of degree of knowledge & awareness of the UN, & favorable or unfavorable opinion about UN performance in dealing with international problems. An attempt is made to explain evidence of similar patterns of opinion across groups of countries in light of recent historical factors. 2 Figures, 3 References. Adapted from the source document.

Major steps in the development of electronic handsets for audience response research 1930s-1990s are reviewed. Handsets provide unique data charted during viewing/listening of audience experiences & cognitive processing. Central features of handsets are described, & the utility of advanced handsets in continuous audience response research is demonstrated, eg: receiving audience psychological response to TV programs, commercials, & political advertising; & identifying needs of specialized audiences. Uses of the device in education & industry are also reviewed. 6 Figures, 22 References. Adapted from the source document.

The critique by Kenneth M. Coleman & Lee Sigelman (see SA 37:4/89U7699) of the US Information Agency (USIA) Central American Surveys reflects lack of understanding of the research needs of the USIA, & unfamiliarity with historic cultural behavior patterns in the Central American countries where the survey was conducted. Since USIA customarily programs to the upper 33% of the population, as defined by educational level, it would not have been useful in 1985 to sample the general population, as Coleman & Sigelman suggest. The critique assumes there was little basis in survey countries for fear of Nicaragua, but analysis showed those living in countries nearest to Nicaragua were more likely to perceive that country as a threat, & those farther removed less likely. The 1985 survey results were confirmed in subsequent open-end questioning on this point in 1986. The traditional cultural pattern of reliance on a patron (patron) for protection & help explains the popular sentiment that the US should continue its presence & policies in Central America, for it is widely seen in the role of protector & benefactor of the region. Comparable data in the 1985 survey about the USSR, Cuba, & Nicaragua show, by contrast, widespread disapproval & a desire that these countries discontinue their policies & presence. Polling along the same lines in 1988 produced almost identical results. Other criticisms are also addressed. Modified AA

A study directed at learning the effect of type of sponsorship on choice of programming by TV viewers, & more specifically: (1) to determine if knowledge that a TV program was being sponsored by a Protestant religious group affected willingness of TV viewers to tune in, & (2) to find out which groups responded most positively & which most negatively to such religious sponsorship. Prior res has indicated that the least religious viewers were least interested in watching a program sponsored by a religious group. A quota sample of 351 TV viewers were interviewed personally & asked to read several program descriptions including an indication of program sponsorship. The analysis was based upon a comparison of responses by viewers to the same descriptions, the critical variable being change in sponsorship of a program from a commercial sponsor to a Protestant religious org. Other questions were asked to provide an indication of religious interest. It was found that for the sample as a whole, the mention of sponsorship of a program by the 'Nat'l Protestant Churches' had very definite influence on willingness to watch. No longer were the 3 programs of approximately equal appeal, but the one so sponsored was ranked 3rd. Re the religious background of the viewers, the degree of interest in their own church was found to influence their willingness to watch the Protestant-sponsored program. A supplementary study was conducted by telephone to find out what religious sponsorship means to viewers. The findings suggest that followers of popular programs would at least try them again if ever sold to a religious group for sponsorship, but viewers would be predisposed to expect some kind of religious message or story angle. E. Weiman.