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A two-site survey examined potential differences between races in the agenda-setting process. The findings suggest that whites and minority groups did not have different issue agendas, nor did the groups differ on the magnitude of agenda-setting effects. In addition, the minorities in the site that had a small minority population (Eugene, Oregon) did not "acculturate" themselves into the mostly white community more than in the site with a high minority population (Tampa, Florida). Minorities in the site with a large minority population did demonstrate more concern with issues that received little or no coverage, perhaps an indication that they had been exposed to these issues through other available media produced specifically for minorities. Race, then, played a limited role in the agenda-setting process.

Explores ways individuals process information issues by comparing two public agenda sources, the news mass media and elected officials, especially the president; US.

How individuals process information issues was explored by examining two potential public agenda sources: the news media & the president of the US. Telephone surveys conducted following President Bill Clinton's State of the Union address in 1994 in Tampa, FL, & Eugene/Springfield, OR (total N = 577 respondents), investigated the magnitude of influence from media exposure & perceived credibility of source. It was found that the higher the level of exposure to media & a presidential state-of-the-union message, the more likely that issues were considered important. However, when both were examined simultaneously, media exposure was the more powerful predictor. Source credibility, both of the media & the president, was also found to influence how people perceived the importance of issues. 5 Tables, 17 References. Adapted from the source document.