GUEST EDITORS' INTRODUCTION — ASIAN MANAGEMENT AND ENTREPRENEURSHIP: FROM IDENTITY TO NARRATIVE, VIA STRUCTURE
In: Journal of enterprising culture: JEC, Band 21, Heft 4, S. 375-382
ISSN: 0218-4958
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In: Journal of enterprising culture: JEC, Band 21, Heft 4, S. 375-382
ISSN: 0218-4958
In: Enhancing learning in the social sciences: ELiSS, Band 5, Heft 3, S. 41-54
ISSN: 1756-848X
In: Journal of consumer behaviour, Band 6, Heft 5, S. 305-320
ISSN: 1479-1838
Abstract
Despite the maturity of the literatures that consider ethical consumer behaviour and the role of the internet, very little work seems to have been undertaken to bring these two themes together. This is unfortunate because the internet is increasingly pervasive and is used at some stage in a significant number of consumer activities. Our primary purpose is to bring together key insights and themes from research into both ethical consumer behaviour and the internet to highlight further research opportunities. In particular, we seek to demonstrate how the ethical consumerism and consumer ethics literatures together can provide a rich foundation to study ethical and moral dimensions of online consumer behaviour.
Copyright © 2007 John Wiley & Sons, Ltd.