"Soft power" as a factor of Russian power
In: Međunarodni problemi: International problems, Band 75, Heft 4, S. 649-665
ISSN: 0025-8555
Developing the state?s ability to project ?soft power? is becoming a
specialty of all major players in the international arena. it is an
integrative part of foreign policy with long-term goals and with its
cultural, ideological, political or humanitarian resources it offers an
attraction to the country towards which it is directed. There is a
theoretical agreement between American and Russian authors about the
potential contents of ?soft power?. The concept of ?soft power? given by
Professor Nye (Joseph Nye) was also accepted by Russian academics. However,
in the practice of ?soft power?, Russia is below the level of the USA, China
and the European Union, except in the sphere of humanitarian action.
Although humanitarian cooperation is implemented in a very broad scope, for
the purposes of this work, a narrower interpretation will be applied, which
implies immediate humanitarian aid, humanitarian operations and actions
carried out in situations of natural and man-made disasters, humanitarian
crises and armed conflicts. its uniqueness lies primarily in the specificity
of Russia?s national security system and the existence of the powerful
Ministry for Emergency Situations and Elimination of the Consequences of
Natural and Man-made Disasters, which offers a wide range capabilities for
the needs of international humanitarian cooperation. in the paper, the
Serbian-Russian humanitarian center will be shown in particular, as a good
example of humanitarian cooperation, but also a projection of the ?soft
power? of Russia.