Suchergebnisse

Title -- The Book -- The Authors -- Content -- Foreword -- Credits -- 1. 1890-1918: THE FIRST YEARS AND THE FIRST WORLD WAR (STEFAN PRETZLIK) -- The Founding of Allianz -- The Early Years -- The Insurance Official and the «Fräulein» -- New Insurance Branches and First Mergers -- Sales and Marketing -- Foreign Business and the First World War -- 2. 1918-1933: CRISES, RATIONALIZATION, AND GROWTH (GERD MODERT) -- A New Allianz - A New Generation Takes Over -- Mastering Crises: Moderation, Conversion, and Mergers -- How Allianz Survived Hyperinflation -- Roaring Twenties? - Rationalization, Growth, Crisis -- Communication: Newspapers, Advertising, Public Relations -- International Markets -- 3. 1933-1948: ALLIANZ: THE NAZI YEARS AND RECONSTRUCTION (GERD MODERT) -- 1933: Kurt Schmitt, Allianz, and National Socialism -- «Insurance Must Make Money» - Economic Development and Adaptation -- Allianz, its Jewish Employees and Clients, and the Anti-Semitic Policies of the National Socialist Regime -- War, Peace, Reconstruction -- 4. 1948-1970: THE ECONOMIC MIRACLE AND UNLIMITED GROWTH (STEFAN PRETZLIK) -- A New Corporate Headquarters -- A New Head Office -- Allianz Pensions -- The Clients Come with Their Cars -- Sag' es heiter, Du kommst weiter (Say It with Cheer, and You'll Keep on Going!) -- Hoffentlich Allianz versichert (Hopefully Covered by Allianz) -- The Company Undergoes Change -- On the Way to Becoming Allianz Staff -- Codetermination in the Company -- Allianz Agents -- The Little Man and Life Insurance -- New Investment Principles -- Dealing with New Risks: The Dawning of the Atomic Age -- The Difficulty of Rebooting International Business -- 5. 1970-1990: PATHS OF INTERNATIONALIZATION (BARBARA EGGENKÄMPER) -- Change of Command and of Generations -- 1970: Losses and Restructuring -- Restructuring Automobile Insurance