Suchergebnisse

The article presents the stages of transformation of the concept "linguistic personality" in correlation with the changes of social reality. The reasons for the appearance of the concept "communicative personality" in connection with the formation of the social reality of the information society are substantiated. Comparative analysis of these concepts, involving linguistic, socio-cultural and socio-psychological factors is presented. The "linguistic turn" in socio-humanitarian research contributed to a new content of linguistic personality as a discursive concept. The sociological approaches of M. Weber and P. Bourdieu are given as the theoretical grounds of the connection between the social status of a linguistic personality and its belonging to a certain speech community. The example of the sociolinguistic discourse proves the influence of the level of education, linguistic in particular, on the access of the linguistic/communicative/discursive personality to the social lift (professional career development). Thus, the linguistic personality as a subject of social reality construction creates and maintains social communication, contributes to the enlargement of knowledge, intergenerational connections and, ultimately, to the improvement of the quality of life.

The article considers the phenomenon of linguistic turn in the humanities, sociology in particular. The natural causes of this phenomenon generation from the point of view of various methodological approaches – symbolic interactionism, discourse theory, communication acts theory are presented. The formation of the new field of theoretical sociology – linguosociology and it succession with sociology and sociolinguistics are substantiated. In conclusion, it is shown, that linguosociology is a natural phase in the development of socio-humanitarian knowledge.

The article studies the phenomena of uncertainty and risk, namely their double-nature. It is shown that uncertainty and risk are inherent in people's life cycles. Their importance grows at present due to the abundance of information and digitalization. Special attention is paid to the various points of view on this problem and its characteristics. Moreover, uncertainty is one of the cultural categories in terms of cultural types. In this respect uncertainty and risk acquire special importance in the course of cross cultural communication. The ways of reducing uncertainty and risks are highlighted, namely adherence to the principles of Cooperation and Politeness.

The article highlights the problem of socio-cultural nature of speech conflicts. Communicators' speech activity is conditioned both by inner and external factors of communication situation. Communicators' personal types are of great importance, as well as their communication schemes. Personal values and principles define human motivation and intention. The asymmetry of communication activity, a speech one included, causes a lot of various conflicts.