Suchergebnisse

Most of the current video production practices are focusing on filming, editing, storytelling or special effects, and the articles on video production also put the emphasis on tourism, business or natural scenery. There are not many video production practices on topics such as hospice, because this topic involves death, illness, patients and their families and other factors, and most of these film subjects are not willing to be shot. This research aims to explore the impact of filming practices on sensitive topics on the producers and the filmed subjects. By selecting the hospice care documentaries produced by Zhejiang Communication University as a case study, this study interviews 8 documentary producers and 8 filmed subjects and researchs the whole filming process through method of participatory observation. This research demonstrates that for hospice documentary filmmakers, going through such a filmmaking journey can be helpful in increasing their level of identification with hospice care, increasing their emotional experience and documentary production skills, and most importantly for their future documentary filmmaking, as they feel the power of humanity. For the subjects, i.e. patients, families, doctors and nurses, end-of-life care documentaries have expanded the dissemination of knowledge to a certain extent, but the impact on the behavioural choices of patients at the moment of death has not been significant, and these behavioural choices are more influenced by non-medical factors which the filmmakers are clearly aware of it. Instead, these filming activities were somewhat of an optional burden on filmed subjects.

This study explores the trend of Eid-related video advertisements in Malaysia on online streaming platforms like YouTube, as focusing on major corporate channels such as Petronas, TNB, Malaysia Airlines, and Telekom Malaysia. Thus, the aim of the study is to explore the trend of Eid advertisements and Malaysian audience engagement through corporate video on YouTube Channel. Notable differences emerged in how each company portrayed these values, showcasing unique approaches to brand representation. Despite the commonality in values, the varied portrayal methods indicated distinct brand identities for each organisation. The analysis was conducted using content analysis through viewing the Eid advertising video which emphasised the importance of crafting a brand image within the Eid-themed video content to resonate and be memorable among viewers. Findings shows that while companies align on shared values for Eid advertisements, the way these values are communicated plays a crucial role in shaping the brand's image and audience engagement. Consistent and respectful representation of shared values building trust towards the audiences. Meanwhile, broadcasters must ensure that the advertisements they air are culturally sensitive and align with the values of the audience.

The Hangzhou Asian Games, a key international sports event in 2023, provides China with an opportunity to showcase its global standing, following the Beijing Olympic Games and Shanghai World Expo. Zhejiang Gongshang University's Culture and Sports Centre serves as the handball competition venue, with about 1,200 teachers and volunteers engaged across various Asian Games sites. Despite this, the university's media impact falls short compared to peers in Hangzhou with Asian Games venues. This research explores the news production practices of universities during large-scale international sports events, focusing on improving Zhejiang Gongshang University's media coverage and influence. Utilizing in-depth interviews and The Uses and Gratifications theory, the study analyzes news production related to the Asian Games on the university's official website, social media, and newspapers. Interviews include both producers and audiences of this news.Findings indicate a disconnect between media reports and the diverse needs of media users, with news production primarily driven by informational and promotional objectives. Recommendations include diversifying themes and forms of media coverage, enhancing creativity and interactivity, adopting a proactive and strategic approach to media communication, and leveraging new media platforms for more engaging content.