Positioning and branding tourism destinations for global competitiveness
In: Advances in hospitality, tourism, and the service industry (AHTSI) books series
In: Premier reference source
"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry." - Provided by publisher