Giving Kids the Business: The Commercialization of America's Schools
Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- 1 Marching As If to War -- Stalking the Elusive Skills Shortage -- Corporate Schizophrenia -- Button-Down Revolutionaries -- Wisconsin Turns Right and Becomes a National Model -- Children as a Cash Crop -- The Shape of Things to Come -- 2 And Now a Word from Our Sponsor -- Apples and Other Temptations -- Harnessing Peer Pressure -- Seal of Community Approval -- Well-Targeted Learning -- Good Cop/Bad Cop -- How Junior Has Grown -- Learning Can Be Sweet ... or Salty -- A Captive Market -- Decades of Battle -- The Crowded Classroom -- Pizza and Other Educational Values -- Keep Drugs in Schools -- A Pattern of Abuse -- The Critics Take a Powder -- Seizing the Moment -- 3 High-Tech Hucksters Go to School -- Connections Plugs In -- Principles, Even Abstract Ones, Die Hard -- Sanitizing the Shill -- Tax Assessors Get an Education -- Shut Out of New York -- Open Warfare in California -- Advertisers Sold Power over Students -- The Hidden Persuaders -- Behind the Educational Facade -- Class in the Classroom -- The Expensive Education of Mr. Whittle -- The Low Life of High Tech -- 4 Schools for Profit: Follow the Yellow Brick Road -- Same Old Tune, Same Old Criticism -- The Mythical Crisis -- The Master Myth -- Enter the Traveling Salesmen -- First Take Twelve Minutes, Then the Whole School -- Dark Days for Edison -- EAI—Founded on Fantasy -- Privatization Works Its Wonders -- Trouble in the Classroom -- Born-Again Savior -- Reaping Education's Nonexistent Financial Bounty -- 5 Private School Vouchers: A False Choice -- We've Been There -- The Other Choice—Public School Choice -- The Milwaukee Voucher Experiment—Success Without Results -- An Unpopular Reform -- The Apparatus of the Right -- Business Unlocks the Door -- Confusion on the Left -- The Market Myth