Suchergebnisse

En las actuales ecologías mediáticas la adquisición de saberes digitales, manejo de dieta de medios y dominios generales de las TIC son fundamentales para el desarrollo y el empoderamiento de las audiencias, en particular, al considerar los desafíos políticos y sociales de entornos como el latinoamericano. Así, el estudio de la competencia mediática es urgente para dimensionar las necesidades y características de estas comunidades. La presente investigación analiza la dimensión axiológica e ideológica de la competencia mediática durante un proceso electoral en el noroeste de México, región que se ha caracterizado por la violencia relacionada con el crimen organizado. A partir de un instrumento diseñado para evaluar dicha competencia, se seleccionaron 23 ítems que remiten a la dimensión señalada, este se aplicó por medio de un muestreo probabilístico a 385 sujetos divididos en nativos, inmigrantes y analfabetos digitales. Tras un análisis factorial exploratorio se identificaron siete factores que conforman la dimensión axiológica e ideológica. Se exploraron las puntuaciones intra e intergrupos y se encontraron puntuaciones bajas en componentes que aluden a la participación ciudadana y a la movilización social; asimismo, tres de los siete factores presentaron diferencias estadísticamente significativas, siendo los nativos digitales quienes reportaron valores más bajos. Así, se pone en evidencia la necesidad de buscar nuevas estrategias para que los ciudadanos adquieran la competencia mediática y que así el prosumo se vuelva una herramienta de empoderamiento social ; The acquisition of digital skills, media diet management, and general knowledge of ICT, is essential for the development and empowerment of audiences in the current media ecology, particularly considering the political and social challenges of the Latin American environment. In that sense, the study of media competence is urgent for sizing up the needs and characteristics of these communities. This work analyses the axiological and ideological dimension of media competence during an electoral process in northwestern Mexico, a region that is generally subject to violence related to organized crime. Twenty-three items pertaining to this dimension were selected from an instrument designed to evaluate media competence, which were applied to a probability sample of 385 subjects divided by digital natives, digital migrants, and digital illiterates. After an exploratory factor analysis, seven factors were identified. The intra and inter-group scores were explored, lower scores were found in components that allude citizens' participation and social action; likewise, three of seven factors showed statistically significant differences, being digital natives who reported a lower score. Therefore, the need to search for new strategies for citizens to acquire media competence is evident, in order for pro-summing to become a social empowerment tool

The acquisition of digital skills, media diet management, and general knowledge of ICT, is essential for the development and empowerment of audiences in the current media ecology, particularly considering the political and social challenges of the Latin American environment. In that sense, the study of media competence is urgent for sizing up the needs and characteristics of these communities. This work analyses the axiological and ideological dimension of media competence during an electoral process in northwestern Mexico, a region that is generally subject to violence related to organized crime. Twenty-three items pertaining to this dimension were selected from an instrument designed to evaluate media competence, which were applied to a probability sample of 385 subjects divided by digital natives, digital migrants, and digital illiterates. After an exploratory factor analysis, seven factors were identified. The intra and inter-group scores were explored, lower scores were found in components that allude citizens' participation and social action, likewise, three of seven factors showed statistically significant differences, being digital natives who reported a lower score. Therefore, the need to search for new strategies for citizens to acquire media competence is evident, in order for pro-summing to become a social empowerment tool.