Suchergebnisse

This article shows how British television has lost cultural authority due to social shifts in British society whereby no single moral voice can expect to find an audience. The author argues that there is no longer a moral language by which to address moral issues nor any common agreement about the rightful constitution of the cultural and moral universe. The central point is that technological development leading to increase in television channel proliferation did not fragment the audience, as is often assumed, but that it was the fragmentation of the audience that allowed the uptake of the varied and various channels.

This article shows how British television has lost cultural authority due to social shifts in British society whereby no single moral voice can expect to find an audience. The author argues that there is no longer a moral language by which to address moral issues nor any common agreement about the rightful constitution of the cultural and moral universe. The central point is that technological development leading to increase in television channel proliferation did not fragment the audience, as is often assumed, but that it was the fragmentation of the audience that allowed the uptake of the varied and various channels. [Reprinted by permission of Sage Publications Inc., copyright The American Academy of Political and Social Science.]

The article examines how the study that resulted in Personal Influence came to be funded by True Story magazine. It does so by looking at Lazarsfeld's research career. Lazarsfeld is seen as an institutional innovator in higher education, having established in Vienna in 1925 the first social science research center of its kind in the world, and later the Bureau of Applied Social Research at Columbia University. The structural situation of the Bureau is examined in detail, showing how Lazarsfeld developed the role of entrepreneurial scholar to finance its operations. The article examines Lazarsfeld's psychological makeup, which meshed well with the world of business as well as the Bureau's need for commercial fund-raising. Having given the context of Lazarsfeld's operations, the final part of the article examines how the study was "sold" to True Storymagazine.

The article examines how the study that resulted in Personal Influence came to be funded by True Story magazine. It does so by looking at Lazarsfeld's research career. Lazarsfeld is seen as an institutional innovator in higher education, having established in Vienna in 1925 the first social science research center of its kind in the world, & later the Bureau of Applied Social Research at Columbia University. The structural situation of the Bureau is examined in detail, showing how Lazarsfeld developed the role of entrepreneurial scholar to finance its operations. The article examines Lazarsfeld's psychological makeup, which meshed well with the world of business as well as the Bureau's need for commercial fund-raising. Having given the context of Lazarsfeld's operations, the final part of the article examines how the study was "sold" to True Story magazine. References. [Reprinted by permission of Sage Publications Inc., copyright 2006 The American Academy of Political and Social Science.]