Suchergebnisse

This study investigates how Thai cultural values are expressed in advertising messages. Manifest cultural values in Thai TV commercials were compared with value clusters identified by S. Komin in Psychology of the Thai people: Values and behavioral patterns (1991). Findings suggest that values expressed in the advertisements differ somewhat from those important to Thai people. While commercials were most likely to emphasize ego, a value rated as important to Thai people, the ads also focused on fun and pleasure and achievement/task orientation which are of lesser importance to Thais. Similarly, advertisements focused on maintaining smooth and gratifying interpersonal relationships were downplayed, despite the fact that these values are important in Thai society. (Asian J Commun/NIAS)

Analyzing autobiographical essays written by 72 young adult college students, this study investigates how coming of age concurrently with the internet and related technologies has influenced these young people's lives. An understanding of how the technology is influencing the various domains of their lives provides a window on what internet use may be like for future generations. Essays revealed insights into four primary domains: self, family, real communities, and virtual communities. Within each of these domains, participants' responses tended to focus on key dualities. Additionally, these young people report a growing dependency on the internet for activities ranging from managing their daily lives to building and maintaining virtual communities.

Conduct problems in young children, if not addressed, can develop into extremely serious and costly problems by the time adolescence is reached. The findings of this research project indicate that there are effective, affordable interventions for young children. Early identification and intervention are the keys to reducing the personal costs to troubled children and their families as well as the financial costs to health and social service systems.