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The authors refer to the concept of hubris syndrome, introduced into political lexicon in the 2010s by D. Owen, and understood as a specific disease of "people of power." The hypothesis of the study is that the attribution of hubris syndrome to a leader by the media and within expert discourse is not based on objective criteria, but is manipulative in nature and is determined by the degree of "perverseness of the political course" in terms of its compliance or non-compliance with universal democratic values. The article reveals the mechanisms of delegitimization of power through the assignment of a number of characteristics to it within the framework of hubris syndrome. As the analysis shows, hubris syndrome is an exclusively political construction, which is broadcast to the general public as a medical concept. Arguments about hubris syndrome are always built on the basis of the oppositional pair "democracy – authoritarianism / tyranny", as it is understood that democratic regimes themselves, due to their immanent properties (multi-stage institutions of control, change of power, openness, etc.), usually prevent the development of hubris. Reversely, authoritarian and tyrannical regimes automatically turn out to be hubristic ones, which allows democratic regimes, by the right of moral superiority, to correct them in different ways that may even lead to intervention and interference. This scheme finds a historical analogy to the application of the concept of civilizational peoples and states in the civilization/barbarism dichotomy in the 18th-19th centuries, which played a similar function for the West, as described by S. Huntington. The discrepancy between the formal definition of hubris syndrome and the use of the concept in politics is obvious. A highly manipulative construct embodies the tactics of de-legitimization of a political leader if he/ she ceases to comply with the norms of a certain cultural and historical chronotope. The authors draw attention to the specific linguistic markers of hubris syndrome in political communication and the ways in which any politician whose speech contains these units can be declared suffering from hubris syndrome.