Suchergebnisse

Introduction to case analysis -- Consumer behaviour : San Pellegrino (Italy) -- Nintendo WII (Japan) -- Zara (Spain) -- Branding: -- Lenovo (China) -- Red bull (Austria) -- Singtel (Singapore) -- Marketing communication : Foster's (Australia) -- Google (the US) -- Walkers (the UK) -- Tag-heuer (Switzerland) -- Cirque du soleil (Canada) -- Retailing : Currys (the UK) -- Cold storage (Singapore) -- Marketing programming : Microsoft (the US) -- National Australia Bank (Australia) -- Acer (Taiwan) -- Kerry (Ireland) -- Siemens (Germany) -- ING (Holland) -- Electrolux (Sweden) -- Strategic and global marketing: -- British Airways (the UK) -- Grundfos (Denmark) -- Petrobras (Brazil) -- Accor (France)

Introduction -- Strategy -- Strategic analysis -- Case study analysis -- Creating the global organisation -- Creating value in a global context -- Emerging economies -- Strategic agility and design -- Business ethics -- Digital strategy -- Small and medium-sized enterprises -- Strategic performance measurement -- Strategic thinking -- The future of the future -- Strategic sensing -- Index

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume I covers a range of research methodologies within the realms of philosophy, measurement and modelling, and focusses on meta-modern mixed methods such as neurophilosophy, diagnostic measurement, and emotivity and ephemera research.

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.