Suchergebnisse

Purpose
Although there have been many discussions on the status and development of original equipment manufacturers (OEMs), theory on how they survive is minimal. Little is known about how OEMs survive and upgrade to other business models, such as original design manufacturers (ODMs) and original brand manufacturers (OBMs), in emerging economies. The purpose of this paper is to extend the theory on the survival path of OEMs from the perspective of emerging countries by examining how OEMs survive cost pressures and upgrade to ODMs or OBMs.


Design/methodology/approach
Using a multi-case study method, this study analyzes the survival path employed by OEMs by examining eight firms in the Chinese toy industry.


Findings
This study shows that OEMs remain weak in the global toy industry chain due to labor costs. While some OEMs move to low-cost regions, others turn to OBM management, after transitioning through an ODM model, by investing in research and development and marketing.


Originality/value
This study explores the survival paths of OEM enterprises, showing that OEMs can first upgrade to ODMs and then to OBMs, or they can directly upgrade to OBMs. Shifting from OEM to ODM is an important step in the transition process, although the contract that OEMs have with their foreign partners does not change significantly.

peer-reviewed ; This article investigates the effects of China's outward direct investment (ODI) on the institutional quality of the Belt and Road (B&R) countries. Based on a panel data set of 63 B&R countries during the period 2003 to 2016, we find that China's ODI improves the institutional quality of B&R countries not only in the short run but also in the long run. Further, although China's ODI exerts no differential impacts on host country institutional dimensions of "control of corruption," "government effectiveness," and "political stability" in countries with different natural resource endowments, it improves their institutional dimensions of "regulatory quality" and "rule of law," implying that China's ODI may help the host B&R countries minimize the "resource curse". As one of the most important strategies for China's opening-up development in the current era, the B&R initiative serves as means to promote sustainable development of B&R countries. The article therefore contributes to existing scholarship on the institutional effects of China's ODI and sheds light on the mechanisms that drive sustainable development.