Suchergebnisse

Este estudo objetiva verificar a influência da folga orçamentária e da qualidade da informação na performance da inovação de produtos e processos em empresas da indústria de medicamentos e produtos farmacêuticos. Pesquisa de levantamento foi realizada com aplicação de um questionário pautado na pesquisa de Yang, Wang e Cheng (2009). A população da pesquisa compreendeu as 175 empresas da indústria de medicamentos e produtos farmacêuticos listadas no Portal Guia Pharma, e a amostra as 56 respondentes do questionário. Nos dados coletados foi aplicada a técnica de Modelagem de Equações Estruturais. Os resultados apontam que, das hipóteses testadas, somente a qualidade da informação do Sistema de Informações influencia na performance do processo de inovação. Já a variável latente folga orçamentária não apresentou influência estatisticamente significativa. Conclui-se que os resultados assemelham-se com os de Yang, Wang e Cheng (2009), mas a folga orçamentária não se revelou influenciadora do processo de inovação.

ABSTRACT Purpose: The goal of this study is to identify the relationship of absorbed, non-absorbed and potential slack with the innovation of companies of sectors members of the sectoral ranking of innovation in the Brazilian Index of Innovation (IBI) listed in BM&FBovespa. Originality/gap/relevance/implications: Organizational slack and innovation have been objects of study internationally, but still represent a research gap in Brazil. Also there were not identified studies using the intangible asset to measure innovation and the possible relations with the organizational slack measures. This theme can also support the strategic activities of organizations, such as contributing to the creation of competitive advantage. Key methodological aspects: Descriptive research with quantitative approach was carried out using financial data of 208 companies listed in BM&FBovespa classified as innovative according to the Index Brazil of Innovation. Information regarding intangible assets, used as metrics to measure the innovation, was collected from the Notes; and the data to calculate the measures of organizational slack were collected from Economática® database. Summary of key results: In the application of the panel data model, the results demonstrate a significant relationship between organizational slack and innovation. The potential and absorbed slacks impact significantly and positively the innovative process. Non-absorbed slack influences positively, but with relatively smaller impact compared to other measures. Key considerations/conclusions: It is concluded that the results indicate a relationship in greater degree of absorbed and potential slack and to a lesser degree of non-absorbed slack with the innovation of the companies surveyed.