Suchergebnisse

Peranan Pesanan Khidmat Awam (PSA) dalam menarik perhatian masyarakat kepada mesej kesedaran semakin mencabar berikutan perkembangan teknologi visual yang telah meningkatkan citarasa penonton. Demi memaksimumkan perhatian dan perubahan sikap, ancaman ketakutan biasa digunakan sebagai retorik visual (RV) dalam pelbagai kempen tempatan terutamanya yang melibatkan kesihatan. Namun begitu, implementasi pujukan ketakutan yang kurang disandarkan kepada kajian empirikal sering kali gagal menarik perhatian, malah mencetuskan tindak balas defensif penonton. RV ketakutan gagal disebabkan kekurangan model persuasif ketakutan yang khusus untuk berdiplomasi dengan pengetahuan dan pengalaman penonton. Kelemahan ini dilihat lebih jelas daripada penonton sasaran yang turut memiliki kecenderungan tertentu seperti ketagihan permainan video dalam kes kelaziman permainan bermasalah (Problematic Gaming – PG) di Malaysia. Timbul persoalan mengenai apakah pendekatan RV ketakutan yang lebih sesuai bagi tarikan perhatian dan kurang risiko penolakan. Justeru, strategi tarikan PSA sedia ada memerlukan konsep yang lebih peka kognitif dan afektif penonton. Sehubungan dengan itu, matlamat kertas ini adalah untuk membincangkan dan mencadangkan konsep Metafora Visual Ketakutan (FVM) sebagai RV PSA yang baharu. Pemilihan konstruk rangsangan MV terbaik daripada tipologi Teori Metafora Bergambar (TMB), Teori Retorik Visual (TRV), atau Konsep Struktur Visual (KSV) yang sudah terbukti berkesan dalam periklanan komersial boleh digabungkan dengan komponen ancaman daripada model pujukan ketakutan Extended Parallel Process Model (EPPM) bagi meningkatkan potensi tarikan perhatian. Secara teoretikal, FVM menarik perhatian penonton menerusi daya tarikan kognitif dan afektif yang jauh lebih baik daripada MV mahupun RV biasa. Kesimpulan daripada kajian ini dijangka dapat menyumbangkan sebuah konsep yang boleh diuji dan disahkan secara empirikal.

This paper discusses the participation of the clergy in political and social activities in South Sulawesi, Indonesia. Ulama is an Islamic leader who has extensive knowledge of religious affiliation. Scholars can affect the community, as it is believed by the people, he has charisma, and he respected her advice is also an example to the community. As the unofficial leader, cleric is to be responsible for all aspects of development, including in the political and social activity. Participation of scholars in the development is very important, as direct beneficiaries of development and an active contributor to the development process. The results of this study indicate that there are scholars in the South who are actively involved in political and social activities. In political activity, there are scholars who are members of political parties and there are scholars who participated in the campaign for a candidate running in the election. Similarly in social activities, there are scholars involved in volunteer work such as building mosques, protecting their lives, attend community meetings, participate in community sports activities, attend celebrations taking place in society, as well as providing assistance to disaster.

The Advertising Expenditures or (ADEX) revenue is a major contributor for the survival of magazine publishing. In the recent report by the Magazine Publisher Association (MPA 2014) shows a total of RM207.8 million ADEX was successfully secured by the local publishing company. From the total amount, RM120.9 million was dominated by English-language magazine publishers, while only RM60.1 million was achieved by Malay-language magazine publishers. This paper will discuss on factors, as well as potential and challenges in this magazine publishing industry. The main question is, how the local magazine publisher now is ready to face the changes in the industry which is seen to be challenging. The secondary analysis method has been applied to the data from the latest ADEX report which is provided by Magazine Publisher Association (MPA 2014) from 2010 to 2014 (July). The findings of this analysis indicate ADEX earning in the English-language magazines is more than the Malay-language magazines. However, ADEX for the English-language magazines has declined over the past four years, as well as the number of magazines published are less than the Malay-language magazines which are considered to be more stable even though their revenue is less. Competition with other media channels, readers' purchasing power and preference are seen as factors contributing to this trend. Thus, it can be concluded that the Malay-language magazines are still competitive and have more stable prospects as compared to the English-language magazines, despite their low ADEX turnover.

Malaysia is undergoing tremendous development programs towards a developed nation. ICT initiative is one of the strategies to facilitate the implementation of economic, social and cultural development in the society. The embrace (adoption) of ICT among the people depends on many factors which facilitate or inhibit the use of ICT. The purpose of this paper is to determine the factors that facilitate internet usage among urban dwellers living in the Klang Valley, an area comprising the capital city, Kuala Lumpur and parts of the state of Selangor. This is crucial in order to trace the impact of various public sector ICT initiatives like the High Speed Broadband (HSBB). The study distributed 303 questionnaires to respondents who were sampled from internet users. Descriptive and inferential statistical analyses were used to analyse the data. The descriptive statistics included frequency, percentages, means and standard deviation while the inferential statistics included reliability test, means and multiple regressions. The results of the study showed that factors such as interpersonal and social network, perceived and realized benefits and communication channels facilitate internet usage. Implication of this usage is expected to reflect on urban living with regard to the use of Internet.

The dilemma between war and peace has often created continuous debates among many people even though their countries are not involved in the act of war. What they see on television or read on the Internet and in the newspapers are enough to incite emotions and feelings. Some took to the streets and joined street demonstrators who demonstrate against the act of aggression and war in certain countries. While others, would be glued to the television or the Internet, following minute details on the act of war and silently condemning the perpetrators of war. There are also groups of individuals who are indifferent to what is happening around them. In other words, people react to war news in many ways. Moreover with the potential of the mass media to provide neutral and objective reporting of war and peace, one may ask, how do the media perform in times of conflicts and war. Based on a survey of the Malaysian audience, this paper tries to dwell into how the people of a non-warring country like Malaysia, perceives the act of war. To what extent do they see the role of the media in propagating peace and how do they conceptualise the notion of Peace Journalism.

For the past decades, we have witnessed many wars through the mass media, both traditional and new media.We tend to view foreign wars with mixed feelings but what happens if the war is happening locally? The purpose of this research is to see what is the perception of Malaysians with regard to 'war' that happened locally.This research surveyed Malaysians respondents in the Klang Valley to study their perceptions regarding the Lahad Datu incident in Sabah.Findings from this research showed that Malaysians were saddened by foreign wars and sympathize with those experiencing 'war' or conflict.

The year 2010 has seen the rise of West Asia with the Arab Spring phenomena. The event has triggered the solidarity of at least 8 countries in the region of the Middle East and North Africa (MENA) and has seen the ousting of Hosni Mubarak's regime. Malaysia is emotionally attached to Egypt through religion, economy and education which has led Malaysians to track the event. In the meantime, the media is seen as the catalyst towards the rise of the people there. The democratic system depends very much on free, accurate and responsible flow of credible information. The flow of information has brought huge changes in the communications aspect. This article will discuss about the impact of social media as the main source of information channel among Malaysians during the massive uprise in Egypt.