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PurposeThe purpose of this paper is to model the development of e‐purchasing behavior by examining the simultaneous effects of information, web interactivity, satisfaction and positive attitude (PA) on purchase intentions (PIs).Design/methodology/approachDevelopment and testing of four competing models from surveys of 402 consumers.FindingsThe results highlight the appropriateness of the multiple mediation model (MMM). The findings also indicate that both the dual mediating role of PA and the simple mediating role of positive emotional bond (PEB) in the model significantly improve the explanation of e‐purchasing model process. Particularly, path coefficients for two groups (male vs female) are significantly different. Female consumers have a tendency to accept valuable information and to participate in interactivity.Originality/valueIn this study, Armstrong et al.'s notion is adopted to show that the role of the scientist is changed from advocating a single hypothesis to evaluating a number of competing models. The current research attempts to empirically test competing mechanisms of the variables and their affects on PI.

This paper presents the results of a survey of Australian and Bangladeshi corporate managers' response patterns in the food and textile sectors to increasing demands for improved corporate social performances. Based on an analysis of six internal and external decision areas using Analysis of Variance (ANOVA), significant differences were found in corporate action between countries and within selected industries. Australian managers were more likely to act on the internal marketing decision areas (product, price, distribution and communication), Bangladeshi managers tended to act on external environmental decision areas. The strategic implications of these findings are that macro- and micro-environmental variables and government and business capabilities in diverse settings significantly influence managerial actions on social responsibility pressures.

PurposeThe purpose of this research is to examine the type of online reviews (review timeliness, review quantity, and review valence) and its relationship toward online purchase intention for electronic products among millennials in Malaysia.Design/methodology/approchThe quantitative approach and simple random sampling methodology were used in this research. Data were gathered through a survey instrument, and the partial least squares structural equation modeling (PLS-SEM) technique was subsequently applied to 215 responses. The model explained 36.3 percent variation of the major constructs in relation to online purchase intention of electronic products amongst Malaysian millennials.FindingsReview timeliness is the most influential online reviews element towards Malaysian millennials' online purchase intention for electronic products.Originality/valueThis research project has provided the researcher and marketers with more clarity into the area of online purchase intention for electronic products, which is a volatile and dynamic area with continuous uncertainty.

Purpose
– The purpose of this paper is to investigate the factors which influence Taiwanese students' destination choice for their overseas postgraduate studies. Constructs elicited from the literature were overall perception of education quality, available information, country characteristics and accrual of potential benefits.


Design/methodology/approach
– The paper takes the form of a literature review, from which the authors identified four constructs: quality of available information; overseas country characteristics; potential benefits; and perceptions of overall education quality. The data required for this research were collected by means of a consumer-type survey. A questionnaire was developed with 40 items adapted from previously validated scales. A non-probabilistic sampling procedure, i.e. convenience sampling, was adopted owing to the unavailability of a satisfactory sampling frame. Final-year undergraduate students from four universities in Taiwan were targeted. There was upfront a screening question which eliminated students who were not knowledgeable about overseas postgraduate education from continuing the survey. A total of 312 survey questionnaires were administered by trained interviewers, during a two-week period, and 301 completed questionnaires were collected.


Findings
– The research findings revealed that the overall perception of education quality in host country influences the choice of the destination country. Path analysis has shown the catalytic need for intermediation by potential benefits accrued. Postgraduate Taiwanese students, having a better appreciation of western acculturation and potential migration and job prospects, together with the constructs of quality of information and country characteristics, have a better overall perception of education quality of destination country.


Research limitations/implications
– Universities targeting Taiwanese postgraduate students need to highlight aspects of potential benefits in their marketing literature and promotional materials. The results of this study will certainly benefit overseas educational institutions and their marketing departments.


Originality/value
– This is one of the very few studies which uses partial least squares to address a complex situation associated with the hierarchy of determinants in the selection of a foreign university.