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Primarily, mass media, together with online dailies, which became popular due to its activity changes, makes an increasing impact on thinking, beliefs and conduct of the society. By emphasizing aspects of various actual social issues of the society in news agendas, such as emigration, and framing them in a discourse, mass media influences an attitude of the society toward the issue of emigration; it forms an assessment of the country of origin and induces to make decisions whether to stay or leave a country. The article presents the results of a pilot research of emigration discourse framing in Lithuanian online dailies delfi.lt and 15min.lt. Precisely, the research aims at examining an emigration discourse constructed in Lithuanian online dailies and identifying the role of mass media in representing an issue of emigration. The research is carried out by combining the methods of a quantitative content analysis and a critical discourse analysis under the discourse research methodology of N. Fairclough.Furthermore, the research has revealed that the role of mass media in representing emigration can be assessed as a formation of tendencies and regularities that motivate to depart from Lithuania. The pursuit of mass media to form tendencies is revealed by a demand to enlighten an issue of emigration in a field of political realities and international events, which are particularly significant to Lithuania, to provide a topic of emigration in the most readable news sections of online dailies, not describing it in detail, but relating it to the most favorable public realities, namely, the welfare of the people and the financial situation of the country. The issue of emigration presented in mass media is constructed by a negative one-sided discourse, which forms positive frames of emigration. Moreover, it has been ascertained that a negative valuation of Lithuania as the country of origin is predominant in online dailies. There are very distinct tendencies to propagate an economic migration, whereas a positive evaluation of the country is very abstract and it does not reveal any specific peculiarities of Lithuania, which would be a reason to stay in this country. Finally, the emigration discourse in online dailies can by characterized by an emotional, biased rhetoric, which further intensifies an expression of tendencies formed by mass media.

Primarily, mass media, together with online dailies, which became popular due to its activity changes, makes an increasing impact on thinking, beliefs and conduct of the society. By emphasizing aspects of various actual social issues of the society in news agendas, such as emigration, and framing them in a discourse, mass media influences an attitude of the society toward the issue of emigration; it forms an assessment of the country of origin and induces to make decisions whether to stay or leave a country. The article presents the results of a pilot research of emigration discourse framing in Lithuanian online dailies delfi.lt and 15min.lt. Precisely, the research aims at examining an emigration discourse constructed in Lithuanian online dailies and identifying the role of mass media in representing an issue of emigration. The research is carried out by combining the methods of a quantitative content analysis and a critical discourse analysis under the discourse research methodology of N. Fairclough. Furthermore, the research has revealed that the role of mass media in representing emigration can be assessed as a formation of tendencies and regularities that motivate to depart from Lithuania. The pursuit of mass media to form tendencies is revealed by a demand to enlighten an issue of emigration in a field of political realities and international events, which are particularly significant to Lithuania, to provide a topic of emigration in the most readable news sections of online dailies, not describing it in detail, but relating it to the most favorable public realities, namely, the welfare of the people and the financial situation of the country. The issue of emigration presented in mass media is constructed by a negative one-sided discourse, which forms positive frames of emigration. Moreover, it has been ascertained that a negative valuation of Lithuania as the country of origin is predominant in online dailies. There are very distinct tendencies to propagate an economic migration, whereas a positive evaluation of the country is very abstract and it does not reveal any specific peculiarities of Lithuania, which would be a reason to stay in this country. Finally, the emigration discourse in online dailies can by characterized by an emotional, biased rhetoric, which further intensifies an expression of tendencies formed by mass media.

Primarily, mass media, together with online dailies, which became popular due to its activity changes, makes an increasing impact on thinking, beliefs and conduct of the society. By emphasizing aspects of various actual social issues of the society in news agendas, such as emigration, and framing them in a discourse, mass media influences an attitude of the society toward the issue of emigration; it forms an assessment of the country of origin and induces to make decisions whether to stay or leave a country. The article presents the results of a pilot research of emigration discourse framing in Lithuanian online dailies delfi.lt and 15min.lt. Precisely, the research aims at examining an emigration discourse constructed in Lithuanian online dailies and identifying the role of mass media in representing an issue of emigration. The research is carried out by combining the methods of a quantitative content analysis and a critical discourse analysis under the discourse research methodology of N. Fairclough.Furthermore, the research has revealed that the role of mass media in representing emigration can be assessed as a formation of tendencies and regularities that motivate to depart from Lithuania. The pursuit of mass media to form tendencies is revealed by a demand to enlighten an issue of emigration in a field of political realities and international events, which are particularly significant to Lithuania, to provide a topic of emigration in the most readable news sections of online dailies, not describing it in detail, but relating it to the most favorable public realities, namely, the welfare of the people and the financial situation of the country. The issue of emigration presented in mass media is constructed by a negative one-sided discourse, which forms positive frames of emigration. Moreover, it has been ascertained that a negative valuation of Lithuania as the country of origin is predominant in online dailies. There are very distinct tendencies to propagate an economic migration, whereas a positive evaluation of the country is very abstract and it does not reveal any specific peculiarities of Lithuania, which would be a reason to stay in this country. Finally, the emigration discourse in online dailies can by characterized by an emotional, biased rhetoric, which further intensifies an expression of tendencies formed by mass media. ; Žiniasklaidos galia veikti visuomenės nuomonę, nuostatas ir elgesį itin išryškėja tokių aktualių socialinių įvykių ir problemų kaip emigracija kontekste. Nuo žiniasklaidos gebėjimo naujienų dienotvarkėse pateikti emigracijos problemos aspektus, įrėminti juos diskurse, priklauso emigracijos problemos suvokimas ir visuomenės požiūris į emigraciją. Be to, žiniasklaida tuo pat metu formuoja ir kilmės šalies vertinimo tendencijas, galinčias reikšmingai prisidėti prie žmonių sprendimų ir pasirinkimų likti šalyje ar emigruoti. Žiniasklaidos įtaką reprezentuojant emigracijos problemą dar labiau sustiprina tokios jos savybės kaip koncentruotumas, naujienų pateikimo sparta, diskurso veikėjų – politikų, ekonomistų, verslo atstovų ir kt. – dalyvavimas, turinio įvairovė, jo pakartojamumas ir kitos, atsiradusios pakitus žiniasklaidos veiklos specifikai ir išpopuliarėjus interneto dienraščiams. Siekiant atskleisti žiniasklaidos gebėjimą konstruojamu diskursu formuoti ir išskirti tam tikras emigracijos tendencijas ir dėsningumus, atliktas bandomasis tyrimas. Straipsnyje pristatomi bandomojo emigracijos diskurso rėminimo tyrimo Lietuvos interneto dienraščiuose delfi.lt ir 15min.lt rezultatai.

Primarily, mass media, together with online dailies, which became popular due to its activity changes, makes an increasing impact on thinking, beliefs and conduct of the society. By emphasizing aspects of various actual social issues of the society in news agendas, such as emigration, and framing them in a discourse, mass media influences an attitude of the society toward the issue of emigration; it forms an assessment of the country of origin and induces to make decisions whether to stay or leave a country. The article presents the results of a pilot research of emigration discourse framing in Lithuanian online dailies delfi.lt and 15min.lt. Precisely, the research aims at examining an emigration discourse constructed in Lithuanian online dailies and identifying the role of mass media in representing an issue of emigration. The research is carried out by combining the methods of a quantitative content analysis and a critical discourse analysis under the discourse research methodology of N. Fairclough. Furthermore, the research has revealed that the role of mass media in representing emigration can be assessed as a formation of tendencies and regularities that motivate to depart from Lithuania. The pursuit of mass media to form tendencies is revealed by a demand to enlighten an issue of emigration in a field of political realities and international events, which are particularly significant to Lithuania, to provide a topic of emigration in the most readable news sections of online dailies, not describing it in detail, but relating it to the most favorable public realities, namely, the welfare of the people and the financial situation of the country. The issue of emigration presented in mass media is constructed by a negative one-sided discourse, which forms positive frames of emigration. Moreover, it has been ascertained that a negative valuation of Lithuania as the country of origin is predominant in online dailies. There are very distinct tendencies to propagate an economic migration, whereas a positive evaluation of the country is very abstract and it does not reveal any specific peculiarities of Lithuania, which would be a reason to stay in this country. Finally, the emigration discourse in online dailies can by characterized by an emotional, biased rhetoric, which further intensifies an expression of tendencies formed by mass media.

Primarily, mass media, together with online dailies, which became popular due to its activity changes, makes an increasing impact on thinking, beliefs and conduct of the society. By emphasizing aspects of various actual social issues of the society in news agendas, such as emigration, and framing them in a discourse, mass media influences an attitude of the society toward the issue of emigration; it forms an assessment of the country of origin and induces to make decisions whether to stay or leave a country. The article presents the results of a pilot research of emigration discourse framing in Lithuanian online dailies delfi.lt and 15min.lt. Precisely, the research aims at examining an emigration discourse constructed in Lithuanian online dailies and identifying the role of mass media in representing an issue of emigration. The research is carried out by combining the methods of a quantitative content analysis and a critical discourse analysis under the discourse research methodology of N. Fairclough. Furthermore, the research has revealed that the role of mass media in representing emigration can be assessed as a formation of tendencies and regularities that motivate to depart from Lithuania. The pursuit of mass media to form tendencies is revealed by a demand to enlighten an issue of emigration in a field of political realities and international events, which are particularly significant to Lithuania, to provide a topic of emigration in the most readable news sections of online dailies, not describing it in detail, but relating it to the most favorable public realities, namely, the welfare of the people and the financial situation of the country. The issue of emigration presented in mass media is constructed by a negative one-sided discourse, which forms positive frames of emigration. Moreover, it has been ascertained that a negative valuation of Lithuania as the country of origin is predominant in online dailies. There are very distinct tendencies to propagate an economic migration, whereas a positive evaluation of the country is very abstract and it does not reveal any specific peculiarities of Lithuania, which would be a reason to stay in this country. Finally, the emigration discourse in online dailies can by characterized by an emotional, biased rhetoric, which further intensifies an expression of tendencies formed by mass media.

Primarily, mass media, together with online dailies, which became popular due to its activity changes, makes an increasing impact on thinking, beliefs and conduct of the society. By emphasizing aspects of various actual social issues of the society in news agendas, such as emigration, and framing them in a discourse, mass media influences an attitude of the society toward the issue of emigration; it forms an assessment of the country of origin and induces to make decisions whether to stay or leave a country. The article presents the results of a pilot research of emigration discourse framing in Lithuanian online dailies delfi.lt and 15min.lt. Precisely, the research aims at examining an emigration discourse constructed in Lithuanian online dailies and identifying the role of mass media in representing an issue of emigration. The research is carried out by combining the methods of a quantitative content analysis and a critical discourse analysis under the discourse research methodology of N. Fairclough. Furthermore, the research has revealed that the role of mass media in representing emigration can be assessed as a formation of tendencies and regularities that motivate to depart from Lithuania. The pursuit of mass media to form tendencies is revealed by a demand to enlighten an issue of emigration in a field of political realities and international events, which are particularly significant to Lithuania, to provide a topic of emigration in the most readable news sections of online dailies, not describing it in detail, but relating it to the most favorable public realities, namely, the welfare of the people and the financial situation of the country. The issue of emigration presented in mass media is constructed by a negative one-sided discourse, which forms positive frames of emigration. Moreover, it has been ascertained that a negative valuation of Lithuania as the country of origin is predominant in online dailies. There are very distinct tendencies to propagate an economic migration, whereas a positive evaluation of the country is very abstract and it does not reveal any specific peculiarities of Lithuania, which would be a reason to stay in this country. Finally, the emigration discourse in online dailies can by characterized by an emotional, biased rhetoric, which further intensifies an expression of tendencies formed by mass media.

Straipsnyje atskleidžiama, kokiems tikslams politinių veikėjų retorikoje yra pasitelkiamas dialogas ir kokiomis priemonėmis jis realizuojamas. Siekiant šio tikslo, aptariama dialogo samprata ir paskirtis kritiniame diskurse, kartu išryškinant šiuos aspektus kokybine diskurso analize pasirinktų politinių veikėjų retorikoje