Suchergebnisse

Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu - Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University.

A reported eighty-five percentage failure rate of SMEs in Nigeria before five years of operation was ascribed to a lack of knowledge of the market environment. Hence, this study investigated the moderating effects of the Nigerian market environment on the relationship between management success determinants and SMEs' performance to see how the environment has affected SMEs' performance. The study employed a survey research design, the population of the study comprised chief executive officers (CEOs) of registered SMEs, and a sample size of 1,102 was used. Probability sampling methods of stratified, proportionate, and random sampling were adopted. Responses were collected through a predetermined set of questions and a self-administered questionnaire. Data were analyzed using descriptive and inferential statistics. The study found that the Nigerian market environment had moderating effects on the relationship between management success determinants and SMEs' performance (R = 0.817, R2 adjusted = 0.664, R2 change = 0.041, and Fchange = 19.694 at ρ = 0.000), most of the Nigerian market environment's components have significant moderating effects on all the management success determinants relationship with SMEs' performance; management skills (β = 0.220, 0.182; ρ < 0.05), innovation (β = 0.147, 0.135; ρ < 0.05), operating system (β = 0.083, 0.061; ρ < 0.05), organizational structure (β = 0.290, 0.303; ρ < 0.05), business reporting system (β = 0.142, 0.137; ρ < 0.05), system flexibility (β = 0.110, 0.107; ρ < 0.05), environmental scanning (β = 0.091, 0.062; ρ < 0.05). Only decision-making is not statistically significant (β = 0.037, 0.004; ρ > 0.05). These imply that Nigerian SMEs' decisions under intense environmental turbulence are mostly ineffective, and the effects of management success determinants in facilitating performance were also drastically reduced as well as firms' system flexibility. The study has a practical value of identifying the effect of the Nigerian market environment on the relationship between management success determinants and SMEs' performance, thus revealing the gaps in the Nigerian SMEs' management factors. Acknowledgment(s)To Small and Medium Enterprises Development Agency of Nigeria and Small Scale Enterprises Association of Nigeria for their support in ensuring participation of their members.

This article examines the development of nation brand strategy framework for Zimbabwe. The submission is based on the analysis of factors perceived to impact on nation branding programmes. This research aim to contribute towards the development of effective nation branding discourse and practice in Zimbabwe. Specifically, the article was premised on the quest to 1) determine key determinants for the development of Brand Zimbabwe; 2) to ascertain the relative significance of the various facets of national branding practice; and 3) to propose an integrated conceptual framework for nation branding initiatives. The study was designed to follow a mixed approach; a combination of interpretivism and positivism. A total of 372 respondents was drawn from across the society. Respondents came from politicians, scholars, the media, civic organisations, government officials, church and international organisations. This research established that Brand Zimbabwe requires an independent body to integrate all key stakeholders for an effective branding process. The nation branding process should be managed from visioning, formulation through to deployment and monitoring and control of nation brand performance. Zimbabwe's quest for foreign direct investment, international visitation and export revenue requires that the country develops an integrated strategy to deal with its nation brand image question.

The purpose of the study that was conducted was to investigate the organisational capabilities of youth-serving non-governmental organisations in the context of youth poverty alleviation in Nigeria. In this article it is argued that the improved capabilities of these organisations play an important role in reducing youth poverty and its negative consequences in Nigeria. In view of the fact that these organisations are experiencing difficulties in reducing youth poverty in that country due to various challenges relating to organisational capabilities, this study aimed to provide insights into the assessment of these organisations' capabilities. Data was obtained from a random sample of 187 managers of youth-serving non-governmental organisations and was analysed using a t-test analysis. The theoretical framework for this study was the adapted SCALERS model. The results revealed that the organisations investigated had been able to meet their staffing, communication; alliance-building, replication and stimulating market forces needs effectively. However, it was found that some of the NGOs investigated did not have long-term donors and sponsors that were major sources of income for the organisations and that others had not been successful at attracting government agencies and officials to provide financial support for its efforts. This article argues that the effective management of the organisational capabilities of youth-serving non-governmental organisations could contribute positively to the reduction of youth poverty in Nigeria. This study contributes to research on non-governmental organisations that focus on youth poverty and also to the use of the SCALERS model by re-contextualising it to assess the organisational capabilities of youth-serving NGOs in Nigeria.

This paper examines the attractiveness of Brand Zimbabwe based on the factors perceived to impact on national competitiveness. Nation brand attractiveness is a necessary condition for a country to achieve influence and to effectively compete for global resources. Countries can enhance their attractiveness by building on their national brand equity and dealing with negatives around the national brands. The research sought to determine the perception towards Zimbabwe's global risk and competitiveness; to ascertain the variables that promote competitiveness for Brand Zimbabwe and to contribute to the literature on risk perception and its impact on behaviour towards nation brands. The study followed a mixed approach; a combination of interpretivism and positivism. The research drew 372 respondents from politicians, scholars, the media, civic organisations, government officials, church and international organisations. The research established that Brand Zimbabwe faces glaring threats risks that impact on the country's international image. The brand is affected by politics and governance together with socio-economic factors. Management and control of nation brand perception are critical for nations to distinguish themselves and to create vantage positions for sustainable performance. The way a country is viewed internationally is a function of how the country deals with factors that threaten its global competitiveness and perception towards the nation brand. Zimbabwe's quest for foreign direct investment, international visitation and export revenue requires that the country deals with its nation brand image.

This paper finds that the decline in the numbers of Basotho1 migrant mine workers since the 1990s was not market induced but rather a result of political and policy changes in South Africa. As a result of these changes, household income throughout rural Lesotho dropped significantly. As current migrant households generally do not have skilled workers or operate family businesses, the paper makes a case for training in skills and entrepreneurship as a means of utilizing Lesotho's comparative advantages to generate domestic employment and absorb retrenched and prospective migrant mine workers.

The study presented in the article examined
the mediating role played by internationalisation in
both government financial support–export strategic
performance and government non-financial support–
export strategic performance relationships. The moderating role of a strategic alliance in the relationships
between government financial support and degree of
internationalisation, and between government nonfinancial support and degree of internationalisation,
was also considered. The study entailed a cross-sectional survey and included 301 indigenous export firms in
Ghana. The reliability and validity of the data was tested using confirmatory factor analysis, with structural
equation modelling as the primary means of analysis,
run using Amos (v.23). It was concluded that both government financial support and non-financial support
had a direct positive influence on export strategic performance. These relationships were partially mediated
by the degree of internationalisation. Strategic alliance
positively moderated the relationships between government financial support and degree of internationalisation, and also between government non-financial support and degree of internationalisation.
Keywords: government financial support; government
non-financial support; strategic alliance; internationalisation; export strategic performance