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This fully-updated new edition of Politics and the Mass Media provides a comprehensive introduction to the role of mass communications in politics at all levels, from election campaigns, news reports and lobbying groups to the media activities of pressure groups.The relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control.Providing a review of the nature and content of political communications and of recent the

Cover -- Contents -- List of Tables -- Acknowledgements -- Chronology of a Selection of Significant Events in Media and Politics -- 1 The Transformation and Professionalization of Political Communication -- Introduction -- Understanding historical change -- The structure of this book -- 2 Media and Politics: How, and Why, Political Parties Communicate Politics -- Introduction -- Adaptation or transformation? The changing nature of political communication -- Evolutionary and historical perspectives on changing campaign communications -- Harnessing technology: newspapers, radio and film -- Summary and conclusion: adaptation, transformation and professionalization -- 3 The Transformation of Political Parties: Organizational Change and Communication Technologies -- Introduction -- Political parties in the late 19th century: a background sketch -- Political parties post-1945: organizing for success -- New Labour: the 1997 election and all that -- From the mass-membership party to the 'cartel' party: political communication in the 21st century -- Summary and conclusion -- 4 The Transformation of Political Parties and the Use of Professional Advisers in the Communication of Politics -- Introduction -- Who are the professionals? -- Transforming political communication: Political parties and communication professionals -- New Labour: laying the foundations for a new campaigning template? -- Parties and professionals: the nature of the relationship -- Professionals and political parties: political communication transformed? -- 5 Political Actors: Transforming Practices -- Introduction -- Transforming the candidate: what does it mean to be a professional? -- From amateur to professional: transforming prospective parliamentary candidates -- From candidate to MP -- Summary and conclusion -- 6 Transforming Government Communication -- Introduction.

This short response examines critically both the analysis and data provided in the Webb and Fisher article concerning the trends towards professionalisation. It calls for a more thorough understanding of the idea of professionalisation and a more careful use of the word when applied to particular organisational contexts.