Suchergebnisse

"Takes a look at American presidential elections from 1968 to 2008--a period of great change in American society in general--and explains how changes in technology, finance laws, party rules, political institutions, and the electorate itself have affected the selection process and might again in the upcoming election"--Provided by publisher

In an era when campaign finance reform is widely discussed
by politicians, political scientists, and journalists, Money
Matters provides a timely and thoughtful analysis of several
reform proposals. The central focus is on the effect that
spending limits, matching funds, full public funding, and
partial public funding with spending limits would have on
electoral competition, voter turnout, and voter involvement
in elections to the House of Representatives.

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- 1 Understanding the Dynamics and the Transformation of American Government -- 2 Creating a Winning Campaign Strategy -- 3 The Use of Survey Research in Campaigns -- 4 Money, Politics, and Policy: Campaign Finance Before and After Citizens United -- 5 Fundraising Strategies in the 2012 Presidential Campaign -- 6 Differences of Degree: Issue Agendas in a Polarized Media Environment -- 7 How the Media Covered the 2012 Election: The Role of Earned Media -- 8 Dimensions of Campaigns in the Age of Digital Networks -- 9 The Ground Game: Fieldwork in Political Campaigns -- 10 The Evolution of Microtargeting -- 11 Voter Turnout in the 2012 Election -- 12 Election Law Is the New Rock 'n' Roll -- 13 Republican Strategies and Tactics in the 2012 Primary and General Elections -- 14 Campaigns Matter -- About the Contributors -- Index

Annotation, Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical -- and controversial -- development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcomes