Markteinführung von Produktinnovationen in der Medizintechnik: eine empirische Untersuchung zur Ausgestaltung des Kommunikations-Mix
In: Betriebswirtschaftliche Forschungsergebnisse 139
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In: Betriebswirtschaftliche Forschungsergebnisse 139
In: Betriebswirtschaftliche Forschungsergebnisse 139
Main description: Die Misserfolgsquote von Innovationen liegt bei 50 - 80%, weshalb Unternehmensleiter ein großes Interesse daran haben, Erkenntnisse zur erfolgreichen Markteinführung neuer Produkte zu generieren. Durch Vertrauen können kundenseitig empfundene Unsicherheiten gegenüber innovativen Produkten reduziert und die Kaufbereitschaft gesteigert werden. Einen wesentlichen Beitrag hierzu leistet die Kommunikation. Ziel der Untersuchung ist es, einen optimalen Vertrauenskommunikations-Mix auszugestalten, der die Einführung neuer Produkte auf dem Markt erfolgreich unterstützt. Hierdurch erschließt Ann-Marie Ingrid Nienaber ein neues und interdisziplinäres Forschungsfeld. Sie identifiziert verschiedene Käufertypen, die jeweils unterschiedliche Anforderungen an die Ausgestaltung eines Vertrauenskommunikations-Mix stellen. Auf diese Weise gibt die Autorin praxisnahe Handlungsempfehlungen.
In: Betriebswirtschaftliche Forschungsergebnisse 139
Main description: Die Misserfolgsquote von Innovationen liegt bei 50 - 80%, weshalb Unternehmensleiter ein großes Interesse daran haben, Erkenntnisse zur erfolgreichen Markteinführung neuer Produkte zu generieren. Durch Vertrauen können kundenseitig empfundene Unsicherheiten gegenüber innovativen Produkten reduziert und die Kaufbereitschaft gesteigert werden. Einen wesentlichen Beitrag hierzu leistet die Kommunikation. Ziel der Untersuchung ist es, einen optimalen Vertrauenskommunikations-Mix auszugestalten, der die Einführung neuer Produkte auf dem Markt erfolgreich unterstützt. Hierdurch erschließt Ann-Marie Ingrid Nienaber ein neues und interdisziplinäres Forschungsfeld. Sie identifiziert verschiedene Käufertypen, die jeweils unterschiedliche Anforderungen an die Ausgestaltung eines Vertrauenskommunikations-Mix stellen. Auf diese Weise gibt die Autorin praxisnahe Handlungsempfehlungen.
In: Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen: ZögU ; zugleich Organ der Gesellschaft für Öffentliche Wirtschaft = Journal for public and nonprofit services, Band 33, Heft 4, S. 333-353
ISSN: 2701-4215
In: Public performance & management review, Band 46, Heft 3, S. 512-535
ISSN: 1557-9271
In: 25-49 ; 56 ; Human Resource Management ; 1
"Worthless," "money burning," or "black holes" is how media and professionals describe compliance practices today. Practitioners are unenthusiastic ab out con-trol systems, codes of conducts, and systems for compliance management that are increasing in volume but not in effectiveness. In order to help practitioners clarify what actually makes employees comply with their compliance program, this study examines intrinsic and extrinsic motivators of 119 employees from procurement and sales. We contribute to the existing motivation literature, test-ing the self-determination theory in low and high hierarchical levels. Our fi nd-ings show that intrinsic motivators are more strongly and positively related to compliance intention on higher hierarchical levels than the lower ones. How-ever, employees from higher hierarchies show overall less compliance intention than employees from lower hierarchies. ; publishedVersion ; 2, OA
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In: Routledge companions in business, management and accounting
In: Taylor & Francis eBooks
Preface / Roy Lewicki -- Introduction rosalind searle, ann-marie nienaber, sim sitkin -- Foundations -- Affect-based trust / Dan van Knippenberg -- Reciprocal trust : a self-reinforcing dynamic process / Audrey Koorsgaard -- Swift trust: state-of-the-art and future research directions / Karen Cook & Kirsimarja Blomquist -- Distrust / Sim Sitkin & Katinka Bijlsma-Frankema -- Levels -- Determinants, consequences, and functions of interpersonal trust : what is the empirical evidence? / Don Ferrin and Serena Lu -- Trust in teams : a review across levels / Ann-Marie Nienaber, Max Holtgrave & Philipp Romeike -- Cooperation and coordination : the role of trust in inter-organizational relationships / Reinhard Bachman & Anna Brattstroem -- Multilevel trust : antecedents and outcomes of trust at different levels / Ashley Fulmer -- Theories of trust -- Why do people trust? : moving toward a more comprehensive consideration of the antecedents of trust / Michael Bear & Jason Colquitt -- Trust and fairness / Allan Lind -- Social exchange theory " where is trust? / Jacqueline Coyle-Shapiro & Marjo Riitta Diehl -- Institutions and trust / Reinhard Bachman -- Trust and contracts : complements versus substitutes in business-to-business exchanges / Laura Poppo and Zheng Cheng -- The contributions of attribution theories to trust research / Edward Tomlinson -- Trust repair -- An interactive perspective on trust repair / Peter Kim -- Organizational trust repair / Nicole Gillespie and Sabina Siebert -- Forgiveness in organizations : examining trust as an enabler and distrust as a barrier / Robert J. Bies, Thomas M. Tripp, Laurie Barclay, Adam Kay & Maria Francisca Saldanha -- Applications -- "Right touch" trust : lessons in excess trust from rogues in healthcare / Samantha Peters and Douglas Bilton -- The production and reproduction of trust violations : an exploration of theory and practice in universal banks prior to the global financial crisis / Bob Hurley -- Trust in public professionals and their professions / Frederique Six -- Employment relations and trust / Kim Mather -- Individual trust and the internet / Lisa van der Werff Colette Real &Theo Lynn -- Trust in the entrepreneurial process / Dean Shepherd & Trent Williams -- Trust in safety-critical contexts / Brian Gunia, Sharon Kim & Kathleen Sutcliffe -- Trust in food supplies : assuring quality, sustainability, price and availability / Louisa Naslund & Fergus Lyon -- Leadership and trust / Deanne Den Hartog -- Trust in and by the public sector / Nadine Raaphorst & Steven van de Walle -- Trust and HRM / Rosalind Searle -- Two sides of an important coin : outlining the general parameters of control-trust research / Chris Long & Antoinette Weibel -- The inter-relationship of trust, anger, and aggression : a multilevel perspective / Shay Tzafrir, Guy Enosh & Laliv Egozi -- Conclusions -- Concluding thoughts / Rosalind Searle, Ann-Marie Nienaber & Sim Sitkin -- Index.
Future mobility planning to cope with ongoing environmental challenges such as air pollution has to be anchored in the work of every public authority worldwide. One recent trend that could support public authorities to meet the European Union's sustainability targets is the creation and sharing of transport and mobility "big" data between public authorities via tools such as crowdsourcing. While the benefits of the use of big data to increase public authorities' efficiency and effectivity and their citizens' lives is well understood, examples from the public sector that highlight public authorities' engagement in such sharing activities is still missing. To date relevant literature has highlighted issues around the capacity of public authorities that hinder shared activities. In this paper we want to raise distrust as a key reason for lack of engagement. Based on comprehensive data collected over the period of 4 years via several workshops and semi-structured interviews with seven public authorities in Europe, we are able to demonstrate that a major obstacle for not providing and sharing data via crowdsourcing for mutual benefit lies primarily in the hands of the public authority's servants of the middle and high-level management. Our results show firstly, that distrust may emerge toward different referents such as the community, particular individuals, or the technology itself and thus, managerial implications have to be very specific to overcome distrust. Secondly, we show how distrust may spread from one referent to another through negative reciprocity and which, if unchecked may lead to an all-encompassing state that affects the whole sharing economy framework and inhibits potential benefits.
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In: Routledge Companions in Business, Management and Marketing
In recent years, trust has enjoyed increasing interest from a wide range of parties, including organizations, policymakers, and the media. Perennially linked to turbulence and scandals, the damaging and rebuilding of trust is a contemporary concern affecting all areas of society.Comprising six thematic sections, The Routledge Companion to Trust provides a comprehensive survey of trust research. With contributions from international experts, this volume examines the major topics and emerging areas within the field, including essays on the foundations, levels and theories of trust. It also examines trust repair and explores trust in settings such as healthcare, finance, food supply chains, and the internet.The Routledge Companion to Trust is an extensive reference work which will be a vital resource to researchers and practitioners across the fields of management and organizational studies, behavioural economics, psychology, cultural anthropology, political science and sociology
In: Group & organization management: an international journal, Band 43, Heft 2, S. 179-206
ISSN: 1552-3993
This study examined how organizational control is related to employees' organizational trust. We specifically focus on how different forms of control (process, outcome, and normative) relate to employees' trust in their employing organizations and examine whether such trust in turn relates positively to employee job performance (task performance and organizational citizenship behavior). In addition, and in response to the recommendations of past research, we examined these relationships in a high control and compliance-based cultural context. Using data from 105 employee–supervisor dyads from professional services firms in Singapore, we find support for our hypothesized model. The implications of the results for theory and practice, and directions for future research, are discussed.
In: Journal of managerial psychology, Band 30, Heft 5, S. 507-534
ISSN: 1758-7778
Purpose– Interpersonal trust is often considered as the "glue" that binds supervisors together with their subordinates, and creates a positive organisational climate. The purpose of this paper is to investigate factors affecting subordinates' trust to their supervisor, and the consequences of such a trusting relationship.Design/methodology/approach– The authors conducted a qualitative meta-analysis of the trust literature between 1995 and 2011, to identify 73 articles and review 37 theoretical propositions, 139 significant model parameters and 58 further empirical findings.Findings– Four distinct clusters of trust antecedents are found: supervisor attributes; subordinate attributes; interpersonal processes and organisational characteristics. Similarly, the authors identify three categories of trust consequences: subordinates' work behaviour; subordinates' attitude towards the supervisor; and organisational level effects.Research limitations/implications– The authors find a bias towards studying supervisor attributes and interpersonal processes, yet a dearth of attention on subordinate attributes and organisational characteristics. Similarly, the conceptual attention on trust between supervisors and subordinates has been limited, with empirical work reporting predominantly significant findings. Social exchange has dominated as the theoretical perspective, and cross-section as the main research approach. In order to advance this important field more heterogeneity is needed, utilising a range of different theoretical schools and employing different methodologies.Originality/value– This seems to be the first qualitative meta-analysis explicitly directed to understanding trust between supervisors and subordinates. The authors contribute to the field of trust by revealing current gaps in the literature and highlighting potential areas of future research.