Suchergebnisse

Ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers

In this paper, we look beyond the textual implications of programmes where the audience has an on-screen role and consider the practice of television programme enhancement through voting, and the provision of spin-off products for mobile phone audiences. While creating options for audience
engagement that are increasingly personalized and customized, enhanced television programmes engage in a neo-liberal rhetoric that erases the distinction between consumer and citizen. The juxtaposition of consumer and citizen is used to motivate television voting. Increasingly the programmes
resort to the use of tactics that mirror party political electioneering to gain publicity and arouse public interest in the programmes. These tactics result in additional revenue for the telephone service provider, the broadcaster, the production company and for the vote processing company.
While the jargon of nationalism aids the assimilation of global formats (Waisbord 2004), it is argued that participation in interactive television voting should be recognized as a commercial transaction, that the television hosts are salespeople for interactive services devised for voting,
and that their rhetoric is predominantly a technique of persuasion aimed at motivating audiences to watch the programme and to lodge votes.

This new textbook addresses the neglect of practical research methods in cultural studies. It provides readers with clearly written overviews of research methods in cultural studies, along with guidelines on how to put these methods into operation. It advocates a multi-method approach, with students drawing from a pool of techniques and approaches suitable for their own topics of investigation.The book covers the following main areas:Drawing on experience, and studying how narratives make sense of experience.Investigating production processes in the cultural industries, and the consumption and assimilation of cultural products by audiences and fans.Taking both quantitative and qualitative approaches to the study of cultural life.Analysing visual images and both spoken and written forms of discourse.Exploring cultural memory and historical representation.Key FeaturesA unique guide to research methods in Cultural StudiesExplores key methods of research, with examples of how to pursue (or not to pursue) a particular method.Expert contributors include Martin Barker, Aeron Davis, David Deacon, Emily Keightley, Steph Lawler, Anneke Meyer, Virginia Nightingale and Sarah Pink