Suchergebnisse

Abstract
The literature contends that youth are particularly fashion- and brand-sensitive, and they mostly prefer fast fashion brands; however, up to now, there has been little empirical data regarding Romanian youth's fashion brand preferences. In order to fill this gap, the article presents the results of an exploratory research based on mixed methodology which was realized among students in Cluj-Napoca, Romania in connection with their fashion brand preferences. The online survey showed that a little more than half of the students do have a preferred fashion brand, and these are indeed mostly fast fashion brands. However, taken relatively, i .e. compared to other cues, the brand of the apparel is less important for the students. The most brand-sensitive individuals are those who are fashion involved, early adopters of trends, and less price-sensitive. The narratives of the focus-group research enriched the insight about students' brand preferences.

Abstract
In the present article, I am shortly reviewing some aspects which can be regarded as important in considering the hijab a fashion phenomenon. The social media provides us with various images in which the hijab is presented as a form of fashionable accessory, it is adapted to various modern outfits. The literature on such fashionable takes of the hijab assesses that they can be interpreted as statement messages about women's empowerment. On the other hand, such adaptations also speak about the emergence of various subcultures about Muslim youth, which in accordance with the global sameness of youth are using social media in order to send messages and connect with each other. After a brief presentation on the role of bottom-up diffusion of fashion innovations, I am reviewing, grosso modo, two representations of the hijab: the hijab as a religious symbol and the hijab as a (fashion) manifesto about women's empowerment.

Abstract
The present study is an attempt at mapping the Romanian society's attitudes towards sustainable fashion. Our analyses are based on the European Commission Eurobarometer 92.4 (2019) data relevant for Romania. We have looked into ten Likert-type variables focused on consumer attitudes regarding sustainable fashion. As a first step, we created a sustainable-fashion attitude scale, followed by an exploratory factor analysis (EFA) aimed at investigating the inner structure of the variables. Thereafter, we employed a linear regression analysis in a bid to answer the question as to which are the variables that account for commitment to sustainable fashion in Romania. Inter alia, our results suggest that positive attitudes towards sustainable fashion are most enhanced by awareness about environmental issues and sensitivity to environmental protection in general and are weakened most significantly by poor financial situation measured in terms of difficulty in paying the bills.
Besides gathering information on environmental protection from traditional media (the press), relying on Internet sources in this respect also increases support for the transition to a more environmentally conscious textile industry. Our analysis touches upon research limitations such as the attitude–action gap.

Abstract
The paper addresses the issue of contamination fear within the context of the SARS-CoV-2 pandemic. The everyday lives and feelings of the ethnic Hungarian population in Transylvania, Romania, were investigated with an online survey in the middle of the lockdown, in April 2020. In the search for the socioeconomic and demographic determinants of perceived infection risk, we rely on descriptive and two-variable analysis as well as explanatory regression models controlling for covariates. The results show that respondents perceive public places to hold the highest risk of contamination from the virus. In the article, we also draw the sociodemographic profile of the "fearful" and "brave" attitudes towards the threat represented by the virus. Perceived infection risk is higher for the elderly, the more educated, and the non-religious people. The paper reveals that respondents' concerns, beyond that of infection, are predominantly economic in character.

Abstract
The analysis presents some of the results of an online survey regarding the COVID-19 pandemic, which was undertaken among ethnic Hungarians from Transylvania. The survey was based on a convenience sample and was realized between 16 and 26 April 2020, so during a specific period of the lockdown. Among others, the questionnaire asked the respondents about the degree in which the post-pandemic world would change. The answers to the question show that nearly three quarters of the respondents think that the world will not change at all or it will suffer only minor changes. Those who are more prone towards seeing a totally or a majorly changed world are in a minority. We assume that this situation could reflect a wishful thinking in front of an uncertain context. The regression analysis showed that respondents' opinion regarding the change can be only marginally predicted by the selected independent variables. Men, those holding materialistic values, are significantly less convinced that the world will suffer major/total changes. On the other hand, trust in several institutions raises the odds of formulating the opinion that the post-pandemic world will be considerably changed.

Bringing together over forty established and emerging scholars, this landmark volume is the first to comprehensively examine the evolution and current practice of social movement studies in a specifically European context. While its first half offers comparative approaches to an array of significant issues and movements, its second half assembles focused national studies that include most major European states. Throughout, these contributions are guided by a shared set of historical and social-scientific questions with a particular emphasis on political sociology, thus offering a bold and uncommonly unified survey that will be essential for scholars and students of European social movements