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Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover_in a jargonless, non-technical way_the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book's interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field-the management of information resources and products-to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible

Telecommunications have become the information highways of an increasingly service-based economy. With the acceleration of changes in technology and applications, they have begun to transform the traditional system of monopoly and its PTT administrations, giant institutions that have received little academic attention. This book, like its companion volume, Television in Europe, deals with the rise and decline of powerful monopolies in the telecommunications field, and dramatic changes that began to take place in the late 1980s. This book is the first comprehensive attempt to address the complicated economic and policy issues of European telecommunications. It describes the historical context in which national state-owned telecommunications monopolies emerged throughout Europe, explores the dynamics of change, and analyzes the forces which continue to transform the traditional PTT system. The discussion covers equipment supply, emerging value-added networks, and new telecommunications-related services within the framework of a detailed country-by-country analysis. It also explores over-arching issues which present special dilemmas for a Europe embarked on economic unification. This highly accessible and comprehensive study will be of interest to students and professionals in the areas of communications, economics, regulatory law, telecommunications engineering, media, and political science