Suchergebnisse

Effective communication plays a part in the success and the sustainability of tourism and hospitality management, including community-based tourism (CBT). In Brunei Darussalam, communication barriers have affected the growth of the CBT industry at both local and national levels. By analysing responses from 16 local CBT operators, this investigation focuses on aspects of communication and its channels in securing sustainability and empowerment of the CBT industry. This study found that the CBT ventures in Brunei include: (1) horizontal/lateral communication between CBT operators and sur-rounding communities; and (2) top-down communication and bottom-up accessibility between authorities, community leaders, and CBT owners. This paper further discusses how bureaucracy can impede the success of CBT operations, and how a collaborative approach between stakeholders has inspired the formulation of a new Interactional Model of Leadership and Empowerment among CBT stakeholders, which can be used to measure the efficacy of communication among stakeholders in the CBT industry. (ASEAS/GIGA)

Effective communication plays a part in the success and the sustainability of tourism and hospitality management, including community-based tourism (CBT). In Brunei Darussalam, communication barriers have affected the growth of the CBT industry at both local and national levels. By analysing responses from 16 local CBT operators, this investigation focuses on aspects of communication and its channels in securing sustainability and empowerment of the CBT industry. This study found that the CBT ventures in Brunei include: (1) horizontal/lateral communication between CBT operators and sur-rounding communities; and (2) top-down communication and bottom-up accessibility between authorities, community leaders, and CBT owners. This paper further discusses how bureaucracy can impede the success of CBT operations, and how a collaborative approach between stakeholders has inspired the formulation of a new Interactional Model of Leadership and Empowerment among CBT stakeholders, which can be used to measure the efficacy of communication among stakeholders in the CBT industry.

Gema Dari Menara (1968) was intended as a mode of da'wah (the propagation of Islamic teachings) in response to the situation faced by the local community in Brunei at that time. Following its status as a medium of disseminating the Islamic values, the film embodies Islamic teachings that guide Bruneian Muslims to fully embrace Islam. This current study aims to unravel the meaning of the Islamic value of Amar Ma'ruf Nahi Mungkar (enjoining good and forbidding wrong) that is strongly depicted in the film and perceived as the enlightening Islamic value from the film. Therefore, this study examines the extent of the manifestation of Amar Ma'ruf Nahi Mungkar in the film. It is found that the portrayal of da'wahism using Amar Ma'ruf Nahi Mungkar is imbued in education, social interaction, clothing, and one's upbringing which is the most influential factor. By applying the Islamic requisites, the scenario and sentiments in the film also encourage the audience to ponder upon the cause and effect of the characters' actions and deeds.