Suchergebnisse

Buy experiences -- Make it a treat -- Buy time -- Pay now, consume later -- Invest in others -- Epilogue : zooming out

Psychological theories of racial bias assume a pervasive motivation to avoid appearing racist, yet researchers know little regarding laypeople's theories about what constitutes racism. By investigating lay theories of White racism across both college and community samples, we seek to develop a more complete understanding of the nature of race-related norms, motivations, and processes of social perception in the contemporary United States. Factor analyses in Studies 1 and 1a indicated three factors underlying the traits laypeople associate with White racism: evaluative, psychological, and demographic. Studies 2 and 2a revealed a three-factor solution for behaviors associated with White racism: discomfort/unfamiliarity, overt racism, and denial of problem. For both traits and behaviors, lay theories varied by participants' race and their race-related attitudes and motivations. Specifically, support emerged for the prediction that lay theories of racism reflect a desire to distance the self from any aspect of the category 'racist'.

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

AbstractFour experiments examine the impact of a firm deciding to no longer pay salaries for executives versus employees on consumer behavior, particularly in the context of the COVID-19 pandemic. Study 1 explores the effect of announcing either pay cessations or continued pay for either CEO or employees, and shows that firms' commitment to maintaining employee pay leads to the most positive consumer reactions. Study 2 examines the effects of simultaneously announcing employee and CEO pay cessations: consumers respond most positively to firms prioritizing employee pay, regardless of their strategy for CEO pay. Moreover, these positive perceptions are mediated by perceptions of financial pain to employees, more than perceptions of CEO-to-worker pay ratio fairness. Study 3, using an incentive-compatible design, shows that firms' commitment to paying employees their full wages matters more to consumers than cuts to executive pay, even when those executive pay cuts lead to a lower CEO-to-worker pay ratio. Study 4 tests our account in a non-COVID-19 context, and shows that consumers continue to react favorably to firms that maintain employee pay, but when loss is less salient, consumers prioritize cutting CEO pay and lowering the CEO-to-worker pay ratio. We discuss the implications of our results for firms and policymakers during economic crises.

We analyze randomized online survey experiments providing interactive, customized information on US income inequality, the link between top income tax rates and economic growth, and the estate tax. The treatment has large effects on views about inequality but only slightly moves tax and transfer policy preferences. An exception is the estate tax—informing respondents of the small share of decedents who pay it doubles support for it. The small effects for all other policies can be partially explained by respondents' low trust in government and a disconnect between concerns about social issues and the public policies meant to address them. (JEL D31, D72, H23, H24)