Suchergebnisse

Eloísa Nos Aldás This chapter focuses on the practices and challenges faced by higher education (HE) in order to engage 'Generation Like' (Frontline 2014) , the generations who have grown up with social media, in learning to be critical, cosmopolitan and global political subjects. We present here a specific case study based on experience at the Universitat Jaume I of Castellón (UJI) , Spain, in the undergraduate degree course in advertising and public relations at the Department of Communication Sciences, Faculty of Humanities and Social Sciences, in the subject of 'Communication towards Equality' (one term, fourth year) . This pedagogical project contributes to international discourses on global education (GE) by sharing evidence from an interdisciplinary approach that combines global citizenship education (GCE) with areas of media literacy and communication for social change, to explore and design an innovative syllabus on 'transgressive communication of social change'. This aims to train future. [.]

This work explores activism through new media by applying narrative power analysis and story-based strategies for social change. From an interdisciplinary and internationally discussed theoretical and methodological framework based on peace research, communication theories and cultural studies, this paper aims at gathering a series of criteria to critically analyze and assess the new media politics of social movements. Specifically, it reviews a selection of present day activist discourses to propose a communication model defined from culturally effective practices aimed at peace cultures, cultural wisdom and empowerment for conflict transformation. This analysis elaborates on previous empirical research (Pinazo and Nos Aldás, 2013) which tested protest communication scenarios as the more adequate to boost social justice, engagement and empowerment. This text therefore takes as a case study some good practices of transmedia storytelling for social change and, through discourse framing analysis, it develops on how activist empowering frames, values and emotions of social change for social justice are an effective cultural alternative to hegemonic negative frames. All in all, this paper intends to further advance conclusions on new media politics for social justice from the experience of new social movements communicative scenarios of social empowerment through transmedia storytelling.

Este artículo aborda el concepto de eficacia cultural como paradigma de una Comunicación para la Paz y el Cambio Social, heredero del giro epistemológico desarrollado por la Filosofía para hacer las paces de Vicent Martínez Guzmán. Este trabajo recupera su legado desde las investigaciones para la paz como propuesta de unas ciencias sociales dialógicas, comprometidas, transformadoras e interdisciplinares, que definen el papel de la comunicación en la configuración social desde enfoques conceptuales y metodológicos discursivo-performativos y culturales. Finalmente, aplicamos esta revisión teórica de la responsabilidad comunicativa a un primer estudio exploratorio vinculado con migraciones y refugio.

From mass to interpersonal media, from citizen to governmental or corporate interactions, a communication for peaceful social change involves different screens, spaces, creative resources, means of expression and actors. All utterances, all messages, all images – both through direct experience (interpersonal communication) or through representation (mediated communication such as art, media or education) – relate together in the identities of individuals and their participation in private and collective spheres. These communication scenarios can become empowering processes when defined from the agency of individuals and geared towards social justice. The communicative action of present-day citizen movements demonstrates this point. In this light, this essay focuses on communication's role of empowering civil society's participation in transformative political peaceful actions for social justice. We explore how communication can help build awareness of social injustice and jumpstart and maintain such social action through continued engagement. On the one hand, this study aims to better understand how society can become aware of the violent and unjust effects of certain actions, their cultural and symbolic consequences and how they are connected to social injustice, especially of certain communicative behaviors. On the other hand, we promote a communicative and educative project that addresses violence and injustice by developing sensitivity to the suffering of others. We argue that it is this feeling of responsibility that leads people to act in order to eradicate such practices

This paper discusses digital communication, activism and political system in Spain from a critical-historical perspective. The results of combined empirical and analytical research indicate that a critical digital public sphere emerged in 2004 affecting the evolution of the political sphere to this day. Traditional parties had a slow and instrumental approach to the digital realm. Conversely, cyber-activism unfolded new options of political action, both in the short and long term, transforming the bipartisan system. ; El artículo aborda la comunicación digital, el activismo y el sistema político en España desde una perspectiva crítica-histórica. Los resultados de una investigación empírica y analítica indican que en 2004 surgió una esfera pública digital crítica que afectó la evolución de la esfera política hasta hoy. Los partidos tradicionales se acercaron al entorno digital de manera lenta e instrumental. En cambio, el ciberactivismo abrió nuevas opciones de acción política, a corto y largo plazo, transformando el sistema bipartidista.

The adoption of the 17 Sustainable Development Goals (SDGs) by the United Nations (UN) in 2015 represents a universal call to action involving multiple international actors for the purpose of eradicating poverty, improving living conditions and promoting peace. This entry provides a theoretical overview of the contributions of scholars and practitioners who highlight the importance of a transformative, educational and emancipatory communication by different social actors to establish the main lines of action for the 2030 Agenda for Sustainable Development. This communicative model involves the coordination of actors and strategies, both short- and long-term, cross-cutting actions and discourses to build social, cultural and political settings based on the criteria of peace, equality, social justice and human rights. Specifically, this entails a contribution to the objectives set out in SDG 16, "Peace, Justice and Strong Institutions", given that the proposed theoretical framework is grounded in Communication for Peace and Communication for Social Change, and includes a systematization of different strategies and experiences from a variety of social issuers, mainly institutions, non-governmental organizations (NGOs) or social movements, aimed at promoting peaceful and inclusive societies. Specifically, communication for peaceful social change and global citizenry contributes to the achievement of specific SDG 16 objectives, particularly 16.1: Significantly reduce all forms of violence. [.]

Este artículo presenta una revisión de la fundamentación teórica, la implementación y la evaluación de propuestas de aprendizaje crítico basado en valores de paz, igualdad y justicia social global. Para ello, este trabajo aborda el caso de la Comunicación transgresora de Cambio Social en la educación superior por medio de metodologías participativas y cooperativas para la adquisición de competencias comunicativas y digitales orientadas a los Objetivos de Desarrollo Sostenible. Además, se plantean los principales retos educativos en el espacio universitario, teniendo en cuenta el papel que desempeñan las redes sociales digitales en los procesos de aprendizaje y en la construcción de identidades. En concreto, analizamos dos asignaturas de la Universitat Jaume I de Castellón (España): "Comunicación para la igualdad", del Grado en Publicidad y Relaciones Públicas, y "Comunicación para la paz", en el Máster Universitario en Estudios de Paz, Conflictos y Desarrollo. Los planteamientos que aquí se recogen están fundamentados en una concepción de la enseñanza superior como una comunidad de aprendizaje para una ciudadanía crítica y activa capaz de localizar las raíces de la violencia cultural para imaginar y promover otras realidades, mediante la creación de nuevos relatos. Basándonos en la tradición de una pedagogía crítica y de una comunicación de cambio social, nos centramos en detectar discursos transformadores exitosos para aprender a construir otras opciones políticas a través de la comunicación. ; This paper presents a revision of the theoretical grounding, implementation and evaluation of a proposal of critical learning based on values of peace, equality and global social justice. The article addresses the case of transgressive communication of social change in higher education through participatory and cooperative methodologies to acquire communicative and digital competences in the context of the Sustainable Development Goals. In addition, we address the main educational challenges in the university context considering the role played by the digital social media in the learning process and the configuration of identities. Specifically, we analyse two courses of the Universitat Jaume I of Castellón (Spain): "Communication towards equality", in the undergraduate in Advertising and Public Relations, and "Communication for peace", of the Master in International Studies in Peace, Conflict and Development. These proposals are grounded on a conception of higher education as a learning and communicative community as critical and active citizens able to trace the root causes of cultural violence in order to imagine and promote other realities, by creating alternative discourses. We rely on critical pedagogy and transgressive communication of social change to focus on detect successful transformative discourses to learn how to build other political options through communication.

Este artículo presenta una revisión de la fundamentación teórica, la implementación y la evaluación de propuestas de aprendizaje crítico basado en valores de paz, igualdad y justicia social global. Para ello, este trabajo aborda el caso de la Comunicación transgresora de Cambio Social en la educación superior por medio de metodologías participativas y cooperativas para la adquisición de competencias comunicativas y digitales orientadas a los Objetivos de Desarrollo Sostenible. Además, se plantean los principales retos educativos en el espacio universitario, teniendo en cuenta el papel que desempeñan las redes sociales digitales en los procesos de aprendizaje y en la construcción de identidades. En concreto, analizamos dos asignaturas de la Universitat Jaume I de Castellón (España): "Comunicación para la igualdad", del Grado en Publicidad y Relaciones Públicas, y "Comunicación para la paz", en el Máster Universitario en Estudios de Paz, Conflictos y Desarrollo. Los planteamientos que aquí se recogen están fundamentados en una concepción de la enseñanza superior como una comunidad de aprendizaje para una ciudadanía crítica y activa capaz de localizar las raíces de la violencia cultural para imaginar y promover otras realidades, mediante la creación de nuevos relatos. Basándonos en la tradición de una pedagogía crítica y de una comunicación de cambio social, nos centramos en detectar discursos transformadores exitosos para aprender a construir otras opciones políticas a través de la comunicación ; This paper presents a revision of the theoretical grounding, implementation and evaluation of a proposal of critical learning based on values of peace, equality and global social justice. The article addresses the case of transgressive communication of social change in higher education through participatory and cooperative methodologies to acquire communicative and digital competences in the context of the Sustainable Development Goals. In addition, we address the main educational challenges in the university context considering the role played by the digital social media in the learning process and the configuration of identities. Specifically, we analyse two courses of the Universitat Jaume I of Castellón (Spain): "Communication towards equality", in the undergraduate in Advertising and Public Relations, and "Communication for peace", of the Master in International Studies in Peace, Conflict and Development. These proposals are grounded on a conception of higher education as a learning and communicative community as critical and active citizens able to trace the root causes of cultural violence in order to imagine and promote other realities, by creating alternative discourses. We rely on critical pedagogy and transgressive communication of social change to focus on detect successful transformative discourses to learn how to build other political options through communication