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This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation - invaluable to all.

Annotation

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

How might political ideology help to shape an organizational field? We explore the discursive construction of the multinational hotel industry through analysis of one of its leading actors, Hilton International (HI), conceived by Conrad Hilton as a means of combatting communism by facilitating world peace through international trade and travel. While the politicized rhetoric employed at hotel openings reflected institutional diversity, it resonated in parallel with a strong anti-communist discourse. We show that through astute political sensemaking and sensegiving, macro-political discourse that is ideological and universalizing may be allied to micro-political practices in strategic action fields. Our study illuminates the processes of early-stage post-war globalization and its accompanying discourses, demonstrating that the foundation of a global industry may be ideologically inspired. Our primary contribution to theory is specific acknowledgement of the importance of political ideology as a particular 'social skill', helping to determine how international business has been 'won'.

How might political ideology help to shape an organizational field? We explore the discursive construction of the multinational hotel industry through analysis of one of its leading actors, Hilton International (HI), conceived by Conrad Hilton as a means of combatting communism by facilitating world peace through international trade and travel. While the politicized rhetoric employed at hotel openings reflected institutional diversity, it resonated in parallel with a strong anti-communist discourse. We show that through astute political sensemaking and sensegiving, macro-political discourse that is ideological and universalizing may be allied to micro-political practices in strategic action fields. Our study illuminates the processes of early-stage post-war globalization and its accompanying discourses, demonstrating that the foundation of a global industry may be ideologically inspired. Our primary contribution to theory is specific acknowledgement of the importance of political ideology as a particular 'social skill', helping to determine how international business has been 'won'.

Volunteer organizations operate in a challenging environment and their management practices toward volunteers have become increasingly influenced by the private sector. This case study explores the impact of brand heritage on the experience of volunteering in such managed environments. We use data from the U.K. Scouts to show that brand heritage has a positive bearing on the level of engagement volunteers experience and on their reported attitude to the way(s) in which they are managed within the volunteer organization. We then use these findings to establish the salience of brand heritage to both long established and recently formed organizations, extending current volunteer management theory; consequently, we suggest volunteer managers utilize the power of brand heritage through unlocking its ability to retain engaged and satisfied volunteers.

PurposeThe purpose of this paper is to explore commercial hospitality enterprise and its impact on settlement development in the American West during the 1800s, focussing on the story of the Fanthorp Inn in Texas, USA.Design/methodology/approachThe paper outlines the theory relating to entrepreneurial opportunity and applies it to the historical case of the Fanthorp Inn, Texas, USA. The methodological approach of the paper is based on an in‐depth study into the development of one tavern using multiple sources of evidence.FindingsFirst, opportunity on the frontier was controlled to the extent that it became objective in the Kirznerian sense. Second, commercial hospitality enterprise was used as a vehicle for settlement development in frontier America.Research limitations/implicationsThe paper is limited by its use of one case study and the scarcity of sources of historical evidence. Further studies could engage with different examples of frontier hospitality businesses and develop the method further.Practical implicationsThe paper provides deeper understanding of settlement development in the American West during the 1800s and supplies a methodological framework with which further organisational research can engage with historical sources of data. The findings also suggest that opportunity exists relative to its context.Originality/valueThe paper explores hospitality as a context for entrepreneurial activity in the American West and uses a historical case study method.

The Afghan people are shrouded in rumor, myth and superstition. Drawing upon insights from military personnel, intelligence operatives, journalists and others, this study uses Social Exchange Theory (SET) to frame our understanding of their underpinning cultural code, the Pashtunwali. The study contributes both theoretically and empirically: The nature of the Pashtunwali highlights that SET cannot adequately frame some cultural exchange practices and a hybrid framework for negotiated and reciprocal exchange is presented. Furthermore, contextually, this is the first study that explores a code of hospitality through a social exchange lens to explore potential tourism development. A framework exists upon which commercial activity can be built without altering beliefs, social dynamics or day to day pursuits. For commercial development to be successful, it must yield similar or greater levels of income to those that currently exist, more importantly, traditions of autonomy and self-dependence will affect employment and training within an emergent tourism industry.