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PurposeThe purpose of this paper is to explore the development of a technology alliance for B2B marketplaces.Design/methodology/approachIn this paper there was a lack of rigorous empirical evidence in the area upon which to base this study, so an exploratory methodology chosen was deemed appropriate. An interpretative case study was undertaken in the Eutilia B2B marketplace. Data gathering took place over a three‐month period from July to September 2003. The data‐gathering techniques used were semi‐structured interviews and document analysis.FindingsThis paper draws upon research on co‐operative partnerships and strategic alliances to explore the applicability of technology alliances to business‐to‐business (B2B) electronic marketplaces. The paper explains a model developed by Eutilia, a leading B2B marketplace in the utilities sector, to justify such a technology alliance. The case study illustrates how Eutilia operationalised this model and entered a technology alliance with a competing B2B marketplace. The analysis shows how both marketplaces benefited from the technology‐alliance, and the paper concludes by proposing determinants of technology alliances for B2B electronic marketplaces.Research limitations/implicationsIn this paper a single case study was the method adopted, so findings may not be generalisable.Originality/valueThis paper illustrates how B2B electronic marketplaces can benefit from technology alliances. This paper is of interest to both academics and practitioners involved in B2B electronic marketplaces.

Part 4: Section 3: Technological Futures ; International audience ; Consumer adoption of smart phones is growing globally at an exponential rate presenting significant commercial opportunities for all organizations. The percentage of the population using mobile phones in Ireland is the largest in Europe, with market revenue of €2 billion in 2009, and 117.3 percent penetration. However, the commercial growth potential of smart phones is being hindered by an industry failure to adopt an accepted m-payment model to facilitate the widespread adoption of m-payments. Furthermore, previous research has shown there is a lack of a willingness among consumers to make m-payments. However, little is known about consumer's perceptions of m-payments using a smart phone or what factors impact upon these perceptions. In response, this paper develops a theoretical smart phone m-payment model, and applies it using an online survey, to explore Irish consumer's perceptions of making an m-payments for products/ services using their smart phones. The empirical findings of the developed PLS model, illustrate that respondents display a strong willingness to transact using m-commerce but trust is the key factor in explaining consumer's willingness to make an m-payment for products/ services using their smart phones. Another significant finding for m-payment com panies is that respondents considered using a secure and trusted third-party payment company as the preferred method of making an m-payment for products/ services. Significant levels of concern regarding perceived privacy control, together with the authority and inde pendence of regulatory bodies and the robustness of the legislative frameworks governing m-commerce, were also very evident from the empirical findings.

To understand what organizations do which brings about successful digital transformation (DX), a review of representative literature was performed. From a total of 89 articles, 16 single-case articles which sufficiently documented end-to-end DX success stories of 10 exemplar organizations we selected. Within case content analysis and asking the questions analytical procedure were employed to code each exemplar case, where a total of 174 attributes were found. Making the comparisons procedure was employed to build thematic higher-level categories by grouping similar attributes. Cross case content analysis was employed to determine presence strength of attributes in the category groupings. A list of 7 success factors and 23 subfactors emerged from the thematic groupings. These success factors constitute the initial steps towards building a DX framework which organizations seeking to embark on successful digital transformation journeys can adopt.

PurposeThis paper aims to explore the ways in which firms utilise hierarchical relationships and the market system to supply and acquire intellectual property (IP) and/or innovation capabilities from sources external to the firm.Design/methodology/approachThe authors conduct a field study to explore emerging governance structures for open innovation, using multiple data sources including documents (e.g. white papers) and interviews published by the firms studied, analysis of the firms' web‐based systems (where applicable), secondary content (e.g. news articles) and elite interviews with key personnel.FindingsThe analysis of seven exemplars of open innovation reveals that inter‐organisational relationships that facilitate open innovation can be categorised based on whether they are mediated or direct, and seek to exchange intellectual property or innovation capability. Using this categorisation, the authors present an analysis that reveals four governance structures along ten dimensions, and discuss the influence of knowledge dispersion, uncertainty and transaction costs on the emergence of such structures. The authors conclude that the appropriateness of hierarchical/market relationships or intermediaries to source IP and/or innovation capability is dependent on the information asymmetry in relation to the existence and availability of potential solutions/solvers; the suitability of potential innovation partners (solution providers and solvers); and the acquisition process for external innovations (including problem specification, solution evaluation, transfer, etc.).Research limitations/implicationsThe research is exploratory in nature, and designed to serve as a foundation for future research efforts. In particular, the work highlights the need for research that takes an inter‐organisational perspective on facilitating open innovation.Practical implicationsThe research highlights the prominence of information asymmetry as a key issue in choosing and designing appropriate governance structures for open innovation.Originality/valueThe paper presents an exploratory study of an emerging, and consequently under‐researched phenomenon.