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Introduction of digital technologies in all spheres of life is a factor that radically change the social interactions and mechanisms of social control. This rising trend, that turn the various digital technologies into main form of realization of "the social" is complex and contradictory. We are confronted more and more with multiplicity of social control with simultaneous unification of its procedures, determined by digital technologies. The functions of social control are transferred from human actors to machines and algorithms. The social control is automated. Under the cover of objectivity and neutrality such automatization contains political, economical and ideological imperatives. The machine has human core, yet difficult to discern. Implementation of algorithmic forms of governance, based on Big Data, significantly increases the scope of population monitoring and shifts the "power logic" to control and construction of opinions, creation of the demands, mobilizing action in accordance with the prescribed standards of conduct. COVID-19 Pandemic enhanced the activities of national States to take advantage of digital control over the population. In fact, during few months of quarantine measures in most countries unprecedented in its global reach and universal in their technical solutions instruments of control over the population have been deployed. In doing so the digital social control generates very specific forms of social asymmetry. There remains an open question: who has access to information, generated by the machines of control. For the development of modern smart cities and digitalization of social practices relevant and correct data are needed. Сompromise between citizens' rights to privacy and rapid development of new smart technologies is inevitable. Personal data collected not only by the State but also by private corporations, especially by owners of digital platforms. Rights to obtain and use data need to be regulated and rules set for their commercial application. COVID-19 Pandemic, ...

Introduction of digital technologies in all spheres of life is a factor that radically change the social interactions and mechanisms of social control. This rising trend, that turn the various digital technologies into main form of realization of "the social" is complex and contradictory. We are confronted more and more with multiplicity of social control with simultaneous unification of its procedures, determined by digital technologies. The functions of social control are transferred from human actors to machines and algorithms. The social control is automated. Under the cover of objectivity and neutrality such automatization contains political, economical and ideological imperatives. The machine has human core, yet difficult to discern. Implementation of algorithmic forms of governance, based on Big Data, significantly increases the scope of population monitoring and shifts the "power logic" to control and construction of opinions, creation of the demands, mobilizing action in accordance with the prescribed standards of conduct. COVID-19 Pandemic enhanced the activities of national States to take advantage of digital control over the population. In fact, during few months of quarantine measures in most countries unprecedented in its global reach and universal in their technical solutions instruments of control over the population have been deployed. In doing so the digital social control generates very specific forms of social asymmetry. There remains an open question: who has access to information, generated by the machines of control. For the development of modern smart cities and digitalization of social practices relevant and correct data are needed. Сompromise between citizens' rights to privacy and rapid development of new smart technologies is inevitable. Personal data collected not only by the State but also by private corporations, especially by owners of digital platforms. Rights to obtain and use data need to be regulated and rules set for their commercial application. COVID-19 Pandemic, accelerating implementation of digital social control, reduced "public sensitivity" to violation of private borders for the sake of security. The need for a rapid response to COVID-19 changes the rules of the game as to how сitizens, organizations and authorities in different countries deal with personal data and actualizes the question, where the balance lies between confidentiality of personal data and public health and/or security.

This article is devoted to the actual problems of the organization and implementation of the educational process during the new coronavirus infection COVID-19. The authors consider two aspects of digital transformation in Russian education – from the point of view of the use of digital technologies to automate various processes of educational organizations and from the point of view of the introduction of a complex of digital technologies in order to build a learning model that will be based on the effective use of these technologies to solve professional tasks.The article emphasizes that the process of digitalization of society in our country developed evenly, without any special jumps, but the pandemic served as a catalyst for the development of digital technologies, and the process of digitalization itself was divided into "before" and "after" the beginning of the pandemic. During the pandemic, the younger generation artificially fell out of the mainstream not only of full-fledged socialization, which takes place within educational institutions and in the circle of teachers and peers, but also found themselves facing numerous problems related to the violation of the traditional educational process. In many ways, teachers and staff of the Faculty of Sociology of Lomonosov Moscow State University were able to overcome this problem by quickly and effectively rebuilding the educational process so that it did not lose its traditionally high quality.The authors of the article share their experience in organizing the educational process at the Faculty of Sociology of Lomonosov Moscow State University, which took place in the so-called mixed format for almost two years and was accompanied by the active introduction of the latest educational technologies, including synchronous (video conferences, video consultations and feedback online, chat rooms, Skype communication, virtual classes) and asynchronous e-learning, as well as project-based learning and the so-called "inverted classroom". The results of educational monitoring are presented, which showed the high efficiency of the educational process at the Faculty of Sociology in difficult conditions.The authors also considered the key trends of digitalization of education, identified its positive aspects and analyzed in detail the negative aspects, a special place among which is occupied by the virtualization of education as a social institution.