Suchergebnisse

This paper aims to provide a better understanding of marketing issues relevant to sustainable tourism development. Marketing issues are of crucial importance for Russian regions with unique landscapes and many small towns with their ancient churches, original local museums, and other attractions. The main obstacle for sustainable tourism development in these regions is the lack of prominence and absence of right positioning for target audiences. For the Mari El Republic as one of the most prospective sustainable tourism destinations in Russia, ethno-tourism concept, based on preserving paganism, the traditional religion of the Mari people, can become a solid basis for positioning. The research presented in the paper will contribute to the literature on tourism marketing and sustainable regional development in emerging markets by shedding light on the Russian tourism market diversity, as well as on the uniqueness of small Russian towns and villages as attractive destinations in terms of cultural heritage, history, and ecology. It will also underline the need to understand socio-cultural specifics of tourism destinations to ensure positive impact on the prosperity of local communities that are among the most important stakeholders in destination marketing.

Relevance. Since human resources are an element of the strategic development of the state, the service sector ensures the stable functioning of the economy at the regional level, affecting the economic security of the industry and the country as a whole. The purpose. Determination of directions for improving the personnel security of service enterprises based on the assessment and forecasting of the implementation of existing risks. Objectives. To reveal the concept of personnel security, to characterize its role in the system of economic security, to analyze the risks and threats to the personnel security of the organization, to identify risk management methods. Methodology. A systematic approach to the assessment and regulation of personnel security as an element of the economic security of service enterprises has been applied. A scientific and theoretical model for managing the parameters of personnel security of service enterprises is presented. Results. The risks associated with personnel management are one of the main factors of economic security in the service sector, in which personnel play a leading role. When developing a strategy for the development of personnel security, the main priorities are to increase professionally significant skills and acquire competencies necessary in the conditions of digitalization of the economy and increasing intellectualization of labor. The stability of the personnel of service enterprises has a positive effect on competitiveness in the markets of presence, creates the basis for customer loyalty and long-term strategic partnership. The scientific and theoretical approaches to the evaluation of the concept of personnel security are characterized. The main personnel risks affecting the economic security of enterprises are identified. A model of personnel security management of the organization has been developed. Conclusions. Personnel security plays an important role in the organization's economic security system, thanks to which threats that negatively affect the company's activities are predicted and eliminated.