Suchergebnisse

Mass media have completely changed the way politicians and voters communicate. Communication within political parties, membership activism, party discipline and respect for hierarchy have become less important, because the media play a central role in the dissemination of political information, in political education, and also in the process of persuading the masses to do certain things. According to Zoran Slavujević (2009), contemporary politics is actually an organized media phenomenon that is planned and implemented for and through cooperation with the media. In this paper, the author elaborates on the relationship between political communication and traditional media, showing its historical development, but also contemporary concepts of this inseparable connection. The press, radio and television were created at different periods of time, but each of these media changed the rules of political communication and set new standards. Although many theorists predicted the end of their predecessors with the appearance of each of these media, each of them adapted to new circumstances and survived to this day. Recognizing the power of political communication through mass media, political subjects accepted the concept of politics based on the standards set by the media.

For more than a decade social media have been an important medium of political communication, more accurately since 2008 and the campaign of Barack Obama. Social media such as Facebook, Twitter, and YouTube were primarily used for political communication; however, the rapidly growing popularity of Instagram has conditioned political entities to adapt to the visual concept of communication with the citizens. One of the additional problems of this form of communication with the public is prominent political populism. Moreover, this trend is present in the Republic of Serbia, where more and more individual and collective political entities are joining Instagram. Also, the profile with the highest number of followers and posts on the Serbian political scene is the profile of the President of the Republic of Serbia, Aleksandar Vučić (@buducnostsrbijeav). As far as the empirical research is concerned, the authors analyzed the posts published on this profile in the first month of its creation and the realization of the political campaign "Future of Serbia" (February 5 – March 5, 2019) and applied the methodology of Maria Grabe and Erik Bucy (2009), which includes nine visual categories characteristic of populist political campaigns. The results of the research indicated that out of 550 visual contents, 434 photographs and 22 videos can be classified into eight out of a total of nine suggested categories. According to the obtained results, the authors concluded that the communication of the President of the Republic of Serbia, Aleksandar Vučić with the public through social media Instagram is based on visual content that Greib and Busy define as populist.

The emergence of the Internet has led to tectonic changes in all aspects of human life, and certainly the most important ones occurred in communication and information. The term "Global Village", which was first used by Marshall McLuhan in his "Report on the project of understanding new media" in 1960, seems to be more current today than ever. The emergence of online media, social networks and many other applications has enabled people to connect and communicate no matter where they are on the planet. However, despite all the positive effects that communication networks have brought with them, there are many negative aspects of intercultural communication that have been retained to the same or even greater extent, creating the so-called "noise" or disruption of communication. One of the best examples of this is the comments in the online media. This an essential segment of online journalism, and it proved to be a fruitful intercultural communication channel, which is why this paper will put special emphasis on the readers' comments.

Despite the fact that women have succeeded in their effort to have equal participation in the Summer Olympics, the public image of them is still predominantly stereotyped, which this study proves. The subject of analysis in this paper are narrative articles and photographs about male athletes and female athletes in sports sections, especially in the Olympic specials and the front pages of the best-selling daily newspaper in Serbia, Blic, during the Olympic Games, from July 27th to August 13th 2012. Hypotheses that the authors want to prove deal with the assumption that male athletes are often more represented in media than female athletes, and that the articles about women are often stereotyped. Some of the most frequent stereotypes are those which describe women as feminine, beautiful or sexual objects, as well as like someone's mother, wife or girlfriend, also, as infantile, emotional or irritable, or maybe those are just some irrelevant articles that do not talk about sport activities of female athletes. The Olympic Games in London are significant because, for the first time in history, women were equated with men in the sports in which both genders participate.