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Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next

Terminologies and methodologies -- Questioning Our Attitudes and Feelings Towards Persuasive Technology -- Effects of a virtual model's pitch and speech rate on affective and cognitive learning -- Self-monitoring and reflection -- Are Trackers Social Actors? The Role of Self-Tracking on Self-Evaluation -- Supporting and Understanding Reflection on Persuasive Technology through a Reflection Schema -- Designing Representations of Behavioral Data with Blended Causality: An Approach to Interventions for Lifestyle Habits -- Systems development process -- Scrutable & Persuasive Push-Notifications -- Applications for Persuasive Technologies in Participatory Design Processes -- Is ArguMessage Effective? A Critical Evaluation of the Persuasive Message Generation System -- Drones and automotives -- "I am the eye in the sky – can you read my mind?" How to address public concerns towards drone use -- Exploring the Validity of Methods to Track Emotions Behind the Wheel -- Persuading the Driver: A Framework for Persuasive Interface Design in the Automotive Domain -- Ethical and legal aspects -- Do Ethics Matter in Persuasive Technology? -- The Ethics of Persuasive Technologies in Pervasive Industry Platforms: The Need for a Robust Management and Governance Framework -- How does GDPR (General Data Protection Regulation) affect persuasive system design: Design requirements and cost implications -- Special application domains -- Long-Term User Experience and Persuasion on 3DFysio, a Mobile Rehabilitation Application -- Evaluation of Breastfeeding Mobile Health Applications Based on the Persuasive System Design Model -- Engaging bystanders using Persuasive Technology: A Meta-analysis of Influencing Factors on Moral Courage -- Motivation and goal setting -- I Focus on Improvement: Effects of Type of Mastery Feedback on Motivational Experiences -- Recovering from Work-related Strain and Stress with the Help of a Persuasive Mobile Application: Interview-based Thematic Analysis of Micro-entrepreneurs -- Goal Setting for Persuasive Information Systems: Five Reference Checklists -- Personality, age and gender -- A Study on Effect of Big Five Personality Traits on Ad Targeting and Creative Design -- Effect of Shopping Value on the Susceptibility of E- Commerce Shoppers to Persuasive Strategies and the Role of Gender -- Actual Persuasiveness: Impact of Personality, Age and Gender on Message Type Susceptibility -- Social support -- Exploring the Effectiveness of Socially-Oriented Persuasive Strategies in Education -- Social behaviors: A social topology and interaction pattern affect the properties of a changed behavior -- A group intervention to improve physical activity at the workplace -- User types and tailoring -- Combining Behavior Change Intentions and User Types to Select Suitable Gamification Elements for Persuasive Fitness Systems -- Engaging the audience with biased news: An exploratory study on prejudice and engagement -- Persuasive technology, social representations and ergonomics of interfaces: a new theoretical articulation