Suchergebnisse

Cover -- Contents -- Illustrations -- PART ONE Spheres and globes -- 1 A semiotic theory of spheres -- 2 A short history of globes -- 3 Juri Lotman and cultural semiotics -- PART TWO Elements of the digital semiosphere -- 4 'Inside thinking worlds' -- 5 Dialogue and dynamics -- 6 Cultural semiotics in a multidisciplinary environment -- PART THREE Micro-scale: Text -- 7 What does culture want? -- 8 Text, transmission, translation -- 9 Text, creation, newness -- 10 Text, preservation, memory -- PART FOUR Meso-scale: Institution -- 11 Planetary systems of culture production -- 12 Bubbles: Production of continual systems -- 13 Blows: Production of discontinuities -- 14 Foam: Production of dynamic multiplicity -- PART FIVE Macro-scale: Global system -- 15 Globe: Production of digital distinctions -- 16 The Digital semiosphere and the technosphere -- 17 Semiosis: Regulating politics and economics -- PART SIX Cultural science for the Anthropocene -- 18 Staged conflict: New demes and classes -- 19 Populations of rules: The constitution and coordination of media-made groups -- 20 Where to now, planet? -- Acknowledgements -- References -- Index.

Abstract
In this article, we advocate for media studies to adopt a systematic evolutionary-complexity model, in order to link the study of human culture and knowledge practices to the biosphere and geosphere, arguing that such global phenomena require a new kind of cultural science. For this purpose, we extend Juri Lotman's model of the semiosphere to the "digital semiosphere", superseding inherited adversarial models in both mainstream media and media studies. We contrast the mediation of Covid-19 with that of the climate crisis, using Lotman's model to propose that, in the digital semiosphere, the global emergence of girl-led climate activism and far-right Covid-19 conspiracy groups indicates how new social classes are organising around the means of their own mediation. We discuss ways to study and forecast such emergent processes using the means of cultural data analytics and related approaches.