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The purpose of this study was to examine the factors determining consumers' attitude towards social media advertising. The survey research design was employed as the research design. Validity and reliability of the measures were assessed using confirmatory factor analysis. Additionally, structural equation modelling was used to examine the structural model. Credibility, materialism, value corruption and corporate reputation are found to have an effect on consumers' attitudes towards social media advertising. This study provides evidence of the role of corporate reputation in consumers' attitudes towards social media advertising. Recommendations of the study have been provided.

An introduction to personal selling -- The personal selling process -- General sales management -- Developing sales forecasts -- Field sales management : organising the sales effort -- Sales force planning, recruitment and selection -- Sales training -- Sales force reward systems and compensation plans -- Information management and customer relationship management -- Leading the sales force -- Evaluating sales force performance -- Answers to one quick quiz

Introduction to Customer Service Management: A Strategic and Operational Perspective /Robert Ebo Hinson, Ogechi Adeola, Terri R. Lituchy, and Abednego Feehi Okoe Amartey --Theme A: Customer Service as Shared Value --Who is A Customer? /Desmond Ayentimi --Defining a Customer-driven Organisation /Benjamin Mwanzia Mulili --Ethical Customer Service /Ruth N. Kiraka --Theme B: Customer Service Strategy --An Institutional Economics-Led Model of Customer Service Strategy /Awele Achi and Olutayo Otubanjo --Barriers to Implementing Customer Service Strategy /Sarah Kimani --Theme C: Customer Service System --Customer Service Systems /Paul Katuse --Application of Digital Technology and Social Media to enhance Customer Service Experience /Ogechi Adeola, David Ehira, and Oserere Eigbe --Technology and Social Media in Customer Service /Abel Kinoti Meru, Giacomo Ciambotti, Jimmy Ebong, Mary Wanjiru Kinoti, and Rehema Mugendi --Theme D: Customer Service Style --Innovation and Customer Service /Justus M Munyoki --Entrepreneurial Customer Service /Ruth N. Kiraka --Leadership and Customer Service /Emmanuel Chao --Teamwork and Customer Service /Abdullah Promise Opute --Customer Service Training /Benjamin Mwanzia Mulili --Theme E: Customer Service Culture --Organisational Culture & Customer Service Delivery /Thomas Anning-Dorson, Ishmael Ofoli Christian and Michael Boadi Nyamekye --Cultural Influence on Customer Service Delivery /Ogechi Adeola, Isaiah Adisa, and Abolaji Adewale Obileye --Reward and Recognition Systems in Customer Service Organisations /Thomas Katua Ngui --Reward Systems & Customer Service Delivery Among Small And Medium Enterprises In Lagos State /Dumebi Anthony Ideh --Theme F: Customer Service Skills --Emotional Intelligence /Yvonne Ayerki Lamptey and Kenneth A. Parku --Twenty Traits of Customer Service Champions /J. N. Halm --Professional Grooming /J. N. Halm --Presentation Skills /J. N. Halm --Theme G: Customer Experience - Advancing Customer Service in Africa --Advancing the Services Sector's Potential in Africa Through Customer Experience: A Conceptual Perspective /Isaac K. Arthur, Ebenezer G. A. Nikoi and Samuel Benagr.