Suchergebnisse

The essays collected in this book discuss the contemporary pratice of corporate responsibility by applying the Christian principles of the unity of knowledge and pursuit of truth to the traditional principles of justice, human dignity and the common good, to rediscover a corporate culture that will help transform our economic system and the characteristics required to build an enduring trust in economic relationships. In this volume a select group of management theorists, theologians, legal scholars, economists and ethicists jointly strive to give back to the market economy its ethical and political dimensions. They assess the quality of present day corporate social responsibility, discuss the social and environmental costs of production and argue for an agenda that can be used in modern corporations in their effort to align profitability and growth with business ethics.

This title focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel

"Luxury is online but is not yet in line. Did you notice? As an industry that is known for avant-gardism, it remains a surprise that luxury is playing catch-up in embracing the e-culture and adopting technology. Luxury brands have been locked in a love-hate relationship with technology since it became apparent that the Internet is here to stay. But after two decades of the World Wide Web, this scenery ought to change. Today, the question of 'why' luxury should be online is no longer relevant but the current issue is 'how' luxury should present itself online particularly as consumers take charge of their virtual experiences. Although the likes of Louis Vuitton, Gucci, Cartier and the Ritz Carlton are paving the way for luxury brands to move beyond the anti-internet stance, the journey remains long and challenge-ridden." "As the most powerful marketing tool that will drive luxury forward in the next century, the internet has become indispensible for brand reinforcement, breaking into new territories, engaging clients and demonstrating overall value. This is both exciting and worrying and requires luxury to operate in a new world order where nothing is as it has been." "What does luxury require to excel in this new world? Getting its acts together by embracing technology in all of its beauty and opportunities and adopting advanced strategies for excellence online." "Luxury Online is not about exalting or crucifying luxury brands but addresses bottom-line luxury business issues in the context of the internet, digital media and new technologies. It is an eye-opener that reveals the approaches to overcoming digital luxury challenges while meeting the business requirements of the 21st century. Its recommendations will lead to long-term client affiliation, business growth and sustainable brand value, even as luxury online strives to come of age."--Jacket.

Accelerating technological transitions (TT) from carbon-based aviation to Electric Regional Aviation (ERA) is contingent on increased awareness and innovative ideas. Finding innovations to Accelerate the Implementation of Electric Regional Aviation (FAIR) aims to facilitate TT to electric aviation in the Kvarken-Nordland region of Finland, Sweden, and Norway. This paper reviewed 13 reports used in the FAIR project. These reports suggest that TT will provide many socioeconomic and environmental benefits. These include increased connectivity to new areas with zero operational carbon footprints, reduced cost, and travel time. However, most of the investigations in the FAIR reports focused on economic and technical aspects. Studies suggest that TT is also contingent on human factors such as public engagement and participation. Therefore, this paper notes that it is imperative to increase the knowledge of ERA among young people in higher educational institutions in the region, particularly given that they constitute an integral part of the aviation market. In addition, although the three universities participating in the FAIR project have energy-related studies, which are essential in advancing knowledge on TT, they lack aviation-specific courses. This paper proposes that, in their next agenda, regional actors could advocate for the introduction of a multidisciplinary aviation-centred course into the university curriculum. The idea is that such inclusion not only will increase the knowledge of ERA and the chances for accelerated innovative ideas in the implementation process but could also motivate and spur increased engagement in climate actions among young people.