Aufsatz(elektronisch)#12022
Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences
In: Reference to this paper should be made as follows: Oleárová, M; Bačík, R; Fedorko, R. (2022). Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences, J. Mgt. Mkt. Review, 7(1), 01 – 12. https://doi.org/10.35609/jmmr.2