Suchergebnisse

Enhancing Europe's competitiveness to the level of other world economies has been identified as a priority since the beginning of the EU. The main emphasis was put on the development of the knowledge economy, which significantly influenced the formation of the innovative economy and the information society. "Knowledge" has become a basic category in most of spheres of social life in EU countries. Numerous joint declarations, resolutions of EU Member States in the field of education, introduction of ECMS, initiation of the Bologna education system and implementation of student's mobility programmes influenced the formation of European educational policy. With the beginning of XXI EU countries have faced new challenges regards European educational policy. New ways of dissemination of information, growth of the role of the Internet, new communication technologies have influenced huge transformations in the standards of European educational policy. First of all, higher education became an element of complex brand of the country. There was also observed a growth of scientific and educational centers in EU states, launching of numerous scholarships and grants for students and teaching stuff mobility. A special attention was paid to the promotion of EU higher education with the main aim to increase the number of foreign students. The system of higher education promotion of the biggest part of European countries has been shaped quite similarly. Current research analyzes the promotion EU higher education in the frameworks of EU educational policy. This kind of policy combines EU principles, laws in the sphere of education. The analysis of the peculiarities of EU educational policy implementation provides us with an understanding of the principles of the higher education promotional system formation. Thereby, main features of EU education policy-making are examined in the article. The origins and legal frameworks of EU higher education promotion are analyzed. Key EU promotional programs, initiatives and activities are ...

Abstract. The European integration vector of Ukraine requires high-quality reforms, not only at the political or economic level, but also in the field of education. Particularly important is the issue of higher education and its qualitative foreign promotion. It is quite necessary to study and adapt foreign experience in this area to the conditions and realities of the Ukrainian system of higher education. The article mainly focuses on the main features of the promotion of higher education in Great Britain. The period from beginning of British higher education internationalization to its widespread promotion is analyzed. Branding campaigns, programs and initiatives that contributed to the development of UK promotional strategy are examined. Key words: promotion, higher education, UK. ; DOŚWIADCZENIE WIELKIEJ BRYTANII W PROMOWANIU KSZTAŁCENIA WYŻSZEGO Olha Bohorodetska doktor nauk politycznych, Wschodnioeuropejski Uniwersytet Narodowy im. Łesi Ukrainki, ( Łuck, Ukraina) bogorodecka@gmail.com Adnotacja. Eurointegracyjny kierunek rozwoju Ukrainy wymaga przeprowadzenia jakościowych reform i to nie tylko na poziomie politycznym bądź gospodarczym, ale również na poziomie oświaty. Szczególną uwagę należy poświęcić zagadnieniu kształcenia wyższego oraz jego zewnętrznej jakościowej promocji. Istotnym staje się w tej dziedzinie zbadanie oraz adaptacja doświadczenia zagranicznego do warunków oraz realiów ukraińskiego systemu kształcenia wyższego. W artykule skoncentrowano się na zbadaniu głównych wątków promocji kształcenia wyższego w Wielkiej Brytanii. Analizuje się kierunek Wielkiej Brytanii od chwili wprowadzenia internacjonalizacji kształcenia wyższego do jej pełnowartościowej promocji. Zbadano markę kampanii, programy oraz inicjatywy, które sprzyjały wyznaczeniu strategii promocyjnej Wielkiej Brytanii. Słowa kluczowe: promocja, wyższe wykształcenie, Wielka Brytania. ДОСВІД ВЕЛИКОБРИТАНІЇ У СФЕРІ ПРОМОЦІЇ ВИЩОЇ ОСВІТИ Ольга Богородецька кандидат політичних наук, Східноєвропейський національний університет ім. Лесі ...

The cooperation of Polish and Ukrainian partner cities has changed significantly since the beginning of the war in Ukraine in 2022. Traditional widely spread cultural programmes and projects were displaced by humanitarian assistance. Ukrainian cities (authorities) and the entire Ukrainian society affected by the war received the support mostly from Poland. The following research shows how cooperation between Polish-Ukrainian partner cities has changed in terms of law, areas of cooperation, the geography of the expanded partnership, and forms and types of assistance since 24 February 2022. Selected examples of partnership cooperation between Ukrainian-Polish cities are analysed taking account of a significant number of initiatives and programmes.

Polish public diplomacy is a multilateral instrument of foreign policy, which represents Poland's soft power. Numerous and developed Poland's public diplomacy activities are in post-Soviet states, especially in Ukraine. This country plays a specific and important role in Poland's foreign policy. The main fields of Poland's public diplomacy in Ukraine are those connected with cultural, scientific and educational, as well as development aid issues. Apart from them, there is another field that is less addressed and studied by scholars – cooperation between partner cities. Such a field could be presented and examined separately in the frameworks of 'city diplomacy' and as a part of public diplomacy as well. This article presents an analysis of Polish-Ukrainian partner cities cooperation, using public diplomacy as a tool for establishing mutual understanding between people.

The aim of the current article is to examine the main peculiarities of public diplomacy of Poland in Eastern Partnership countries. The main fields of Polish public diplomacy realization in those countries, among which are the promotion of democracy values, informational propaganda, cultural and science diplomacy, sustention of Polish diaspora, will be analyzed. The article outlines the level of Poland's promotion and branding activities in the framework of multilateral cooperation. The most important projects, initiatives and educational programs that represent Polish culture and traditions in Eastern Partnership countries will be examined. The research will show which of the Eastern Partnership countries are highly or less involved in the programs of Polish public diplomacy realization. ; The aim of the current article is to examine the main peculiarities of public diplomacy of Poland in Eastern Partnership countries. The main fields of Polish public diplomacy realization in those countries, among which are the promotion of democracy values, informational propaganda, cultural and science diplomacy, sustention of Polish diaspora, will be analyzed. The article outlines the level of Poland's promotion and branding activities in the framework of multilateral cooperation. The most important projects, initiatives and educational programs that represent Polish culture and traditions in Eastern Partnership countries will be examined. The research will show which of the Eastern Partnership countries are highly or less involved in the programs of Polish public diplomacy realization.

The aim of the current article is to examine the main peculiarities of public diplomacy of Poland in Eastern Partnership countries. The main fields of Polish public diplomacy realization in those countries, among which are the promotion of democracy values, informational propaganda, cultural and science diplomacy, sustention of Polish diaspora, will be analyzed. The article outlines the level of Poland's promotion and branding activities in the framework of multilateral cooperation. The most important projects, initiatives and educational programs that represent Polish culture and traditions in Eastern Partnership countries will be examined. The research will show which of the Eastern Partnership countries are highly or less involved in the programs of Polish public diplomacy realization. ; The aim of the current article is to examine the main peculiarities of public diplomacy of Poland in Eastern Partnership countries. The main fields of Polish public diplomacy realization in those countries, among which are the promotion of democracy values, informational propaganda, cultural and science diplomacy, sustention of Polish diaspora, will be analyzed. The article outlines the level of Poland's promotion and branding activities in the framework of multilateral cooperation. The most important projects, initiatives and educational programs that represent Polish culture and traditions in Eastern Partnership countries will be examined. The research will show which of the Eastern Partnership countries are highly or less involved in the programs of Polish public diplomacy realization.